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December 7, 2015
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
December 7, 2015
You Can Taste the Benevolence
If your customers know you donate to charity, will they like your products more?
Alexander Chernev and Sean Blair
November 2, 2015
To Grow Your Company, Create Products from Services
For service-based businesses, scaling requires a strategy shift.
Mohanbir S. Sawhney
November 2, 2015
When Retail Prices Cross the Line
Manufacturers should be strategic in enforcing minimum advertised price policies.
Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
October 5, 2015
What Do Customers Pay When Wholesale Prices Change?
Increases and decreases are not passed through the same way.
Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester
September 8, 2015
What Chinese Consumers Want
Western Companies doing business in China need to ask the right questions.
Angela Y. Lee
September 8, 2015
Companies, Choose Your Name Wisely
The right name can signal that you are a safe bet.
Edward (Ned) Smith and Heewon Chae
August 3, 2015
Philip Kotler on Marketing’s Higher Purpose
How social marketing can be a force for good.
Philip Kotler
July 6, 2015
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
Florian Zettelmeyer and Eric T. Anderson
June 2, 2015
NASCAR Overhauls the Fan Experience
How the car-racing giant overcame flagging engagement.
Eric T. Anderson
June 2, 2015
We Trust Reputation. Should We?
The power of reputation might expose us to greater risk.
Gulnur Tumbat and Kent Grayson
June 2, 2015
The Risks of a Good Reputation— Podcast Transcript
How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.
Kent Grayson and Brayden King
May 1, 2015
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Steve Haroz, Robert Kosara and Steven Franconeri
May 1, 2015
A Leader's Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Florian Zettelmeyer
April 6, 2015
The Superfluousness of Realtors
Homes sold through Realtors do not garner a price premium over ones sold by owners.
Igal Hendel, Aviv Nevo and François Ortalo-Magné
April 6, 2015
Creative Cultures Fuel Growth
Martin Agency CEO Matt Williams shares nine simple rules for keeping corporate cultures creative.
Matt Williams
March 2, 2015
Offering Points and Prizes Can Draw Customers
We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.
Kelly Goldsmith and On Amir
December 1, 2014
What Donors Need to Hear to Open the Checkbook
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
November 3, 2014
Marketing Gets Personal
Leading executives explain how technology is changing the field—and who will lead the charge
David Edelman, Dick Patton, Marcy Shinder, Davide Grasso, Adrian Farina and Darren Marshall
November 3, 2014
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
Moran Cerf
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