Marketing
November 4, 2013
The Second-Mover Advantage
A primer on how late-entering companies can compete with pioneers.
Venkatesh Shankar and Gregory Carpenter
October 7, 2013
To Motivate, Better to Take Away Than to Give
The right way to frame incentives
Kelly Goldsmith and Ravi Dhar
September 2, 2013
When Two Products Are Less Than One
Why Bundling Can Sometimes Hurt Sales
Aaron Brough and Alexander Chernev
August 5, 2013
Good Customers, Bad Reviews
Deceptive product reviews aren’t always written by the enemy—or even in anger
Eric T. Anderson and Duncan I. Simester
July 1, 2013
Shop Online, Pick Up in Store?
The option helps companies’ sales in a surprising way
Santiago Gallino and Antonio Moreno-Garcia
June 3, 2013
The Importance of Appearing Savvy
Women especially benefit from knowing market rates for car repairs
Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
April 3, 2013
To Defend or Not to Defend?
What to do when a competitor enters your industry
Timothy Calkins
March 13, 2013
That Brand Sells What?
How to take a successful brand into uncharted territory.
Tom Meyvis, Kelly Goldsmith and Ravi Dhar
February 1, 2013
Principles of Pricing
Counterintuitive ideas on pricing in a competitive environment.
Rakesh Vohra and Lakshman Krishnamurthi
February 1, 2013
When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Blakeley B. McShane, Eric T. Bradlow and Jonah Berger
January 2, 2013
Leave My Brand Alone
What happens when the brands we favor come under attack?
Monika Lisjak, Angela Y. Lee and Wendi L. Gardner
January 2, 2013
Buying and Selling Seasonal Goods
Decoding the dual dilemmas faced by customers and retailers.
Gonca P. Soysal and Lakshman Krishnamurthi
November 1, 2012
Peeking Inside the Wallet
How much do consumers spend on their credit cards?
Yuxin Chen and Joel H. Steckel
October 1, 2012
How Much Is Your Customer's Time Worth?
If you are in fast food, a surprising amount.
Gad Allon, Awi Federgruen and Margaret Pierson
October 1, 2012
Balancing Results and Revenue
Tweaking keyword auctions to benefit search engines and Internet users.
Song Yao and Carl F. Mela
September 4, 2012
Are Numbers Gendered?
What they reveal about the human mind.
James Wilkie and Galen Bodenhausen
July 2, 2012
Why You Should Accept Returns
Best handling of merchandise returns may be counterintuitive.
Jeffrey D. Shulman, Anne T. Coughlan and R. Canan Savaskan-Ebert
July 2, 2012
Buying Behaviors of Emerging Middle Classes
How new consumers in developing nations choose their brands.
Alon Eizenberg and Alberto Salvo
May 2, 2012
Goes Together Like Guilt and Pleasure
Guilty pleasures may be the best kind.
Kelly Goldsmith, Eunice Kim Cho and Ravi Dhar
April 2, 2012
Buy Bigger, Feel More Powerful
Compensating for powerlessness through purchases.
David Dubois, Derek D. Rucker and Adam D. Galinsky
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