Business Insights
Skip to content
slider
Business Insights

Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy

A star employee brings her whole self to work.
June 3, 2019

Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?

Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.

Product packages await their brand names.
June 3, 2019

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

a car on a gameboard looks for parking.
June 3, 2019

Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.

The startup had a popular business model and positive press. Its founder explains why it still failed.

A trader looks at a volatile stock market chart made up of newspaper headlines.
June 3, 2019

What Causes Stock Market Swings?

Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.

May 7, 2019

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

A toddler wants carrots instead of crackers.
May 3, 2019

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

An investor uses two connecting ladders to climb a tall dollar sign.
May 2, 2019

A Comprehensive Model for Building Winning Stock Portfolios

Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”

One shopper stands in front of an image of a flat meadow, while another shopper looks at an image of a mountain.
May 2, 2019

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Customer Research in all seasons.
May 1, 2019

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Social standing affects the level of empathy in an office.
April 8, 2019

Take 5: Cultivating Empathy in the Workplace

What to understand about this critical, but surprisingly complex, trait.

Moviegoer looking at ipad in Times Square.
April 5, 2019

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

An interaction is seen through a police dashboard camera and a police body camera.
April 4, 2019

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

A female leader sits in a fishbowl within her office.
April 1, 2019

Bias in Organizations May Not Just Come from the Top

Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.

marketers look at outliers in their data.
April 1, 2019

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Container ship going over waterfall with parachute.
April 1, 2019

For Companies Worried About a Trade War, the Time to Act Is Now

A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.

Two women at a retirement party, looking at an almost empty piggy bank.
April 1, 2019

Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s

With employers shifting away from pensions, there’s an urgent need for improved financial literacy.

An entrepreneur strides toward a business for sale.
April 1, 2019

You Just Bought a Small Business. Now It’s Time to Lead.

Four tips for tackling the unique challenges of entrepreneurship through acquisition.

March 21, 2019

Climate Change Is Transforming the Economy. How Will Your Company Adapt?

“Until organizations learn to internalize the threat, they’re in danger of falling behind.”

Successful team building promotes growth.
March 13, 2019

Take 5: How to Build a Collaborative Workplace

Simple strategies for reaping the benefits of collaboration.

Post-it notes on a design thinking whiteboard
March 12, 2019

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

← 17 18 19 20 2122 23 24 25 →
close-thin