Marketing
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Researchers: Sharlene He, Eric T. Anderson and Derek D. Rucker
dezembro 1, 2023
Economics
The Long Tail of China’s Zero-Covid Policy
As the costs of China’s pandemic experience are tallied, younger generations are confronting a disconcerting new reality.
Researchers: Nancy Qian
novembro 28, 2023
Social Impact
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Researchers: Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
novembro 22, 2023
Podcast: Using AI Comes with a Trade-off. Now Multiply That by 8 Billion.
On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?
Researchers: Sébastien Martin
novembro 18, 2023
Marketing
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
novembro 14, 2023
Marketing
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Researchers: Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
novembro 7, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Leadership
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Finance & Accounting
Crypto Had a Brutal Year. What Comes Next?
“There’s definitely more caution now, which might not be a bad thing.”
Researchers: Sarit Markovich
novembro 3, 2023
Finance & Accounting
In a Warming U.S., Smaller Manufacturers Are Feeling the Heat
Smaller firms struggle in the face of temperature shocks, while larger ones are less affected—a trend that is driving industry consolidation.
Researchers: Jacopo Ponticelli, Qiping Xu and Stefan Zeume
novembro 1, 2023
Finance & Accounting
When Your Savings Account Is Also a Lottery Ticket
Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.
Researchers: Paul Gertler, Sean Higgins, Aisling Scott and Enrique Seira
novembro 1, 2023
Social Impact
The Big Trade-off at the Heart of Generative AI
Tools like ChatGPT can improve efficiency at the individual level—but could lead to large societal problems.
Researchers: Francisco Castro, Jian Gao and Sébastien Martin
novembro 1, 2023
Organizations
How Have Social Stereotypes Changed over the Last Century?
The words people associate with different social groups have shifted, but the underlying beliefs may be more stubborn.
Researchers: Tessa Charlesworth, Nishanth Sanjeev, Mark L. Hatzenbuehler and Mahzarin R. Banaji
outubro 27, 2023
Podcast: You're the Boss! Now What?
On this episode of The Insightful Leader’s “Ask Insight,” Professor Harry Kraemer discusses how to lead your former peers and build trust with your team.
Researchers: Harry M. Kraemer
outubro 20, 2023
Strategy
Why Younger Workers Just Can’t Get Ahead
In wealthy countries, the wage gap between older and younger workers is growing. A crowded promotion pathway could be to blame.
Researchers: Nicola Bianchi and Matteo Paradisi
outubro 18, 2023
Leadership
5 Steps to a Complete Meeting Overhaul
Sick of PowerPoints and rehashing the past? Here’s how to make meetings future-focused and engaging.
Researchers: Sanjay Khosla
outubro 13, 2023
