Entrepreneurship
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Researchers: Carter Cast
dezembro 1, 2023
Organizations
Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.
To compete with their prestigious peers, these organizations invest more in employees, research shows.
Researchers: Tanya Y. Tian, Brayden King and Edward (Ned) Smith
dezembro 1, 2023
Finance & Accounting
How Much Do Job Vacancies Hurt a Company’s Bottom Line?
Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.
Researchers: Thomas Le Barbanchon, Maddalena Ronchi and Julien Sauvagnat
dezembro 1, 2023
Marketing
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Researchers: Angela Y. Lee
dezembro 1, 2023
Marketing
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Researchers: Sharlene He, Eric T. Anderson and Derek D. Rucker
dezembro 1, 2023
Economics
The Long Tail of China’s Zero-Covid Policy
As the costs of China’s pandemic experience are tallied, younger generations are confronting a disconcerting new reality.
Researchers: Nancy Qian
novembro 28, 2023
Social Impact
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Researchers: Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
novembro 22, 2023
Podcast: Using AI Comes with a Trade-off. Now Multiply That by 8 Billion.
On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?
Researchers: Sébastien Martin
novembro 18, 2023
Marketing
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
novembro 14, 2023
Marketing
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Researchers: Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
novembro 7, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Leadership
Podcast: Avoiding the Likability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Researchers: Harry M. Kraemer
novembro 6, 2023
Finance & Accounting
Crypto Had a Brutal Year. What Comes Next?
“There’s definitely more caution now, which might not be a bad thing.”
Researchers: Sarit Markovich
novembro 3, 2023
Finance & Accounting
In a Warming U.S., Smaller Manufacturers Are Feeling the Heat
Smaller firms struggle in the face of temperature shocks, while larger ones are less affected—a trend that is driving industry consolidation.
Researchers: Jacopo Ponticelli, Qiping Xu and Stefan Zeume
novembro 1, 2023
Finance & Accounting
When Your Savings Account Is Also a Lottery Ticket
Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.
Researchers: Paul Gertler, Sean Higgins, Aisling Scott and Enrique Seira
novembro 1, 2023
Social Impact
The Big Trade-off at the Heart of Generative AI
Tools like ChatGPT can improve efficiency at the individual level—but could lead to large societal problems.
Researchers: Francisco Castro, Jian Gao and Sébastien Martin
novembro 1, 2023
