Kellogg Insight
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Strategy

How America’s News Diet Went from Local to National

While many view the internet as the death knell of local print journalism, the unraveling started decades earlier—with the rise of television.

twins at car dealer attempting to get car loans.
Finance & Accounting

The Ripple Effect of an Uneven Credit Market

From freelancers to independent contractors, people who rely on temporary work are less likely to get loans and achieve life milestones.

person taking fork in path
Leadership

How First-Time Managers Can Make the Successful Jump to Leadership

A former Fortune 500 CEO offers advice on arguably the most difficult career transition in business.

illustration of team in strategy meeting with boss holding hands over his mouth.
Leadership

The Case for Muting the Boss

When discussing business strategy, leaders should leave room for new voices, who could spur the next big idea.

A person watches direct-to-consumer TV drug advertising.
Entrepreneurship

Build a Successful B2B Business by First Engaging Consumers

Take the backroad to a B2B business model by stimulating demand from the bottom up.

Leadership

Podcast: What Rom-coms Can Teach Business Leaders

On this episode of The Insightful Leader, we’ll discuss how these movies can help us navigate conflict and tackle power dynamics.

Careers

Podcast: How Should You Present Yourself at Work?

Be yourself! No, not like that. On this (rerun) episode of The Insightful Leader, we help you navigate the competing advice about how much to share and hold back.

coffee shop employee scanning a customer's card while manager reads email behind him
Finance & Accounting

Why Small Firms Take a Pass on Profitable Opportunities

And how they can be encouraged to buy in.

illustration of person in office wearing oversized bowtie to satirize fellow employee, who looks on from around a wall.
Marketing

Does Satire Soften the Blow of Criticism?

Quite the opposite, in fact, even if it comes in the form of humorous memes, videos, or headlines.

group of employees wearing mardi gras masks in office.
Organizations

How to Encourage Authenticity at Work

The right conditions can help people, particularly those from marginalized groups, feel more comfortable with expressing their true selves.

cartoon illustration of antropomorphic hospital with vacuum sucking up smaller medical practices.
Policy

Investors Are Gobbling Up Smaller Medical Practices. Should Regulators Be Concerned?

These under-the-radar transactions have driven up the price of anesthesia by about 30 percent.

illustration of employee entering office leaving medieval shield in entryway.
Organizations

5 Ways Business Leaders Can Address Implicit Bias

“Inclusive leadership is actually an intrinsic goal that most people have, regardless of their politics.”

analyst sitting at desk watching stock volatility index
Finance & Accounting

2 New Indices to Measure Stock Market Volatility

Unlike the VIX, these indices—SPOTVOL and LTV—distinguish between day-to-day volatility and investor fears of a “black swan” event.

Container ship going over waterfall with parachute.
Economics

Trump’s Trade War Is about More Than Trade

Winning its trade war with China would help the U.S. negotiate better trade terms, but American consumers and businesses could pay a heavy price.

Leaders need to convey both warmth and competence.
Leadership

How Relatability Promotes Mental Health for Your Team

Leaders need to model a healthy mindset to better contribute to the well-being of their teams.

Careers

Podcast: Avoiding the Likability Trap at Work

Plus: insecure employees and a flagging culture. On this (rerun) episode of The Insightful Leader’s “Ask Insight,” a conversation with Professor Harry Kraemer.

group of hospital employees scheduling treatment for a patient
Organizations

What Happens to Communication When Part of a Team Is Relocated?

As one cancer center expanded, relocation of some clinicians led to fewer in-person interactions for all.

Advertisement for shampoo showing a hair salon with people in chairs and hair stylists
Marketing

Customers Will Pay More for Products That Feature Diversity in Ads

When an ad features people of different ages, races, genders, or nationalities, consumers believe the brand offers greater variety and is more creative.

Illustration of a large box store descending on a cluster of smaller shops.
Finance & Accounting

When Businesses Square Off with “Superstar” Competitors

A corporate behemoth like Apple or Amazon entering a new market is generally bad news for other firms in the space. But not always.

a food drive volunteer gives a box of food to a recipient
Organizations

When Distributing Aid, Consider Whether It Will Be Seen as a Handout or a Helping Hand

In-kind donations are often more welcome than cash, new research finds.

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