Kellogg Insight
Skip to content
A magazine of research and ideas from the
faculty of the Kellogg School of Management
Translations

Articles in English

Deutsch   |   Español   |   中文   |   Português
illustration of person rowing on anthropomorphic exercise machine
Marketing

Meet Mr. Treadmill, Your Workout Buddy

Need some extra motivation to reach your fitness goals? Anthropomorphizing objects can help, new research shows.

illustration of man viewing images on computer monitor and pushing red or green button to signal real or fake.
Organizations

When Put to the Test, Are We Any Good at Spotting AI Fakes?

For the most part, yes! And the more we look, the better we get.

illustration of a person in three panels moving from anger to thoughtfulness to acceptance
Organizations

Do Gut Feelings Change Over Time?

New research challenges the long-held belief that unconscious attitudes are set in stone.

illustration of boss trying to incentivize disinterested workers with cash
Strategy

How Higher Pay Incentives Can Backfire

While increasing bonuses and commission rates might seem like a good idea, doing so can inadvertently harm the quality of an organization’s workforce.

illustration of an office building with one person knitting sweaters that connect other employees
Careers

How to Keep Your Network Warm

A three-pronged approach—and a generous mindset—can be a huge boon for your career.

data scientists feed a computer which has a wire to the pen of a politician signing a bill.
Policy

Policymakers Are Relying on Science More Than Ever

But there’s little common ground in the research that Republicans and Democrats cite.

Donald Trump speaks to a crowd.
Economics

What Trump Wants From Tariffs … and What the U.S. Might Get Instead

The administration hopes to bring back manufacturing and reduce trade deficits. But renegotiating trade may damage global trust in the U.S.

illustration of five FTC/DOJ lawyers approaching the entrance to a glass skyscraper.
Policy

A New Era for Antitrust Enforcement

After the Biden administration’s broader approach to regulating competition, expect more-targeted enforcement in the years ahead.

illustration of delivery room where one doctor is looking around a screen at another.
Organizations

Our Colleagues’ Decisions May Influence Us More Than We Realize

The effect of peer influence “raises some interesting and potentially troubling questions about the nature of expertise and decision-making.”

Leadership

Podcast: Workers Are Stressed Out. Here’s How Leaders Can Help.

On this (rerun) episode of The Insightful Leader: You can’t always control what happens at work. But reframing setbacks, and instituting some serious calendar discipline, can go a long way toward reducing stress. 

illustration of hands holding phone with handyman inside holding pliers and adjusting wires.
Operations

The Hidden Cost of Successful Experiments

As companies innovate, the resulting complexity makes further growth more challenging.

person looking at social media app on phone, with hand hovering over "follow back" button.
Organizations

Why That “Follow-Back” on Social Media Is Not Guaranteed

Regardless of their political ideology, people are less likely to follow back users from certain racial groups.

Illustration of paper delivery boy on bicycle tossing newspaper onto porch
Strategy

How America’s News Diet Went from Local to National

While many view the internet as the death knell of local print journalism, the unraveling started decades earlier—with the rise of television.

twins at car dealer attempting to get car loans.
Finance & Accounting

The Ripple Effect of an Uneven Credit Market

From freelancers to independent contractors, people who rely on temporary work are less likely to get loans and achieve life milestones.

person taking fork in path
Leadership

How First-Time Managers Can Make the Successful Jump to Leadership

A former Fortune 500 CEO offers advice on arguably the most difficult career transition in business.

illustration of team in strategy meeting with boss holding hands over his mouth.
Leadership

The Case for Muting the Boss

When discussing business strategy, leaders should leave room for new voices, who could spur the next big idea.

A person watches direct-to-consumer TV drug advertising.
Entrepreneurship

Build a Successful B2B Business by First Engaging Consumers

Take the backroad to a B2B business model by stimulating demand from the bottom up.

Leadership

Podcast: What Rom-coms Can Teach Business Leaders

On this episode of The Insightful Leader, we’ll discuss how these movies can help us navigate conflict and tackle power dynamics.

Careers

Podcast: How Should You Present Yourself at Work?

Be yourself! No, not like that. On this (rerun) episode of The Insightful Leader, we help you navigate the competing advice about how much to share and hold back.

coffee shop employee scanning a customer's card while manager reads email behind him
Finance & Accounting

Why Small Firms Take a Pass on Profitable Opportunities

And how they can be encouraged to buy in.

12 3 4 5 6
About Us Faculty & Research
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.