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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Policy

Which Political Party Provides More Funding for Science?

Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

Man reading financial literacy book in living room.
Finance & Accounting

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

illustration of a couple standing in front of a house with a for sale sign in the yard, and the front walk is the tape of a calculator they are using.
Finance & Accounting

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

illustration of Rocket Diner rebrand with workers installing new sign while people look on.
Marketing

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Corporate directors with certain backgrounds and experiences exert greater influence over a company's strategic direction.
Leadership

Succession Is the Top Responsibility of a Board—Yet Many Avoid It

Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.

Illustration of a group celebrating the installation of a lightbulb at a factory that is spewing pollution from four smokestacks.
Finance & Accounting

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short

Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

illustration of lottery ball spinner with tiny illustrations of human organs on the balls
Strategy

When People Game the System, It Helps to Shake It Up

Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

illustration of a group including a doctor, nurse, inventor, and medical administrator discussing a new medical device.
Social Impact

How Durable Design Can Save Lives

Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

illustration of a street scene with people going about their days among clouds of pollutions
Organizations

Why Big Problems Can Feel Small

When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

man washing surface clean with green product.
Marketing

Customers Are Taking a Shine to Eco-friendly Products

Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.

a robot holds a scientific laboratory aloft in a city
Innovation

Take 5: AI’s Past, Present, and Future

Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.

Investing in eco-friendly practices and eco activities improves operating performance
Social Impact

To Align Purpose and Profit, Company Culture Matters

An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.

illustration of person grocery shopping, looking at a screen advertising potato chips
Marketing

Are Your Ads Truly Paying Off?

Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

parent chasing child in rainstorm
Economics

The Crisis of the Chinese Family

Declining fertility rates in China might prove particularly destabilizing—and difficult to reverse.

Illustration of two lawyers standing before a judge's bench while the judge flips a coin.
Economics

Is It a Coin Flip or Is It Justice? It Could Be Both.

Game theory shows that it often makes sense for judges to rule at random.

illustration of auto factory where two executives are shaking hands on the assembly floor
Strategy

How Trade Secrets Fuel the International Auto Industry

To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.

illustration of several bankers fishing from small boats, with one pulling in giant colorful fish while others catch tiny gray fish.
Finance & Accounting

When Banks Get Picky about Lending, the Economy May Suffer

Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.

illustration of a person pouring colorful pellets into a funnel, with the pellets coming out of two downspouts as black and white.
Marketing

When AI Thinks Too Much Like a Human

Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.

illustration of person shopping in produce section with electronic price tags on produce
Operations

Surge Pricing in Aisle Five?

Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.

Employees happy in an office
Organizations

5 Questions to Consider When Deciding Whether to Start a Family Office

Ask better questions to understand the purpose, costs, structures, and your family’s alignment.

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