Articles in English

Strategy

What Happens When AI Transforms a Specialized Field Overnight?

Before AI came for your job, it came for the biologists’. But the AlphaFold story offers a promising glimpse of the future of human–AI collaboration.

Researchers: Ryan Hill and Carolyn Stein

Marketing

With Status Symbols, Let Someone Else Do the Bragging

Designer suit? Ivy League cufflinks? Flaunting your status can backfire. Let others notice first.

Researchers: Jesse D'Agostino and Derek D. Rucker

Finance & Accounting

Swipe or Tap? How Age Shapes the Adoption of New Technologies

Younger people are more likely to use mobile pay when they shop. That matters in an aging society.

Researchers: Nicolas Crouzet, Pulak Ghosh, Apoorv Gupta and Filippo Mezzanotti

Organizations

Take 5: Social Media … IRL?

Kellogg faculty shed light on how social-media features such as influencer marketing, reposting, and “follow-backs” reflect and shape our offline lives.

Researchers: Guy Aridor, William Brady, Rima Touré-Tillery, Maryam Kouchaki and Sarit Markovich

Sustainability

Podcast: The Climate Crisis Is Here. Will We Ever Fix It?

Saving the planet is going to take more than net-zero pledges and shopping green. In the first episode of our series, “Insight Unpacked: Can We Still Build a Green Economy?” we take the current temperature of the climate fight.

Researchers: Meghan Busse

Careers

5 Tips to Chart Your Post-Corporate Life

The work doesn’t end when you leave the C-suite. Here are tips to get the most out of your next stage.

Researchers: Thomas O'Toole

Organizations

How Do Asian–White Biracial People Self-Identify?

New research shows that racial solidarity and discrimination help shape how people align.

Researchers: Wilson N. Merrell, Nadia Vossoughi, Nour Kteily and Arnold K. Ho

Podcast: Introducing Insight Unpacked, Season 3

Can We Still Build a Green Economy?

Researchers: Meghan Busse, Brayden King, Klaus Weber, Aaron Yoon, David Chen, David A. Besanko, Adam Waytz and Matthew Roling

Leadership

Building Resilience, One Lap at a Time

A Kellogg professor and former swimming prodigy reflects on how the successes and failures of competition shaped his career beyond the pool.

Researchers: Carter Cast

Leadership

Podcast: When It Comes to Biases, AI’s Only Human

The AI models informing many of our decisions are riddled with preconceptions. On this episode of The Insightful Leader, two experts outline how bias creeps in.

Researchers: Tessa Charlesworth and William Brady

Strategy

Are Apprentices an Endangered Species?

As AI takes over the menial tasks interns and trainees perform, it also raises the ceiling for what they can do. This push and pull may dictate the future of apprenticeships.

Researchers: Luis Garicano and Luis Rayo

Strategy

When You’re Stuck on “Help Wanted”

The problem is not just the labor market. Businesses hoping to improve hiring should gather intelligence on competitive wages.

Researchers: Benjamin Friedrich, Michał Zator and Alison Zhao

Marketing

When Disaster Almost Strikes, Who Takes the Heat?

People are harder on political leaders of the opposite party for near catastrophes, from threats of war to financial bubbles.

Researchers: Matejas Mackin, Daniel A. Effron, Kai Epstude and Neal J. Roese

Organizations

How Faith Shapes Our Inclination to Punish

Those with strong religious beliefs are more likely to engage in “slippery slope” thinking—the notion that one bad decision can snowball into larger offenses.

Researchers: Rajen A. Anderson, Benjamin C. Ruish and Maryam Kouchaki

Organizations

When the Negotiation Table Is the Dinner Table

The skills you learn for striking bargains and asking for raises can work at home … if you avoid these mistakes.

Researchers: Leigh Thompson

Economics

Why We Should Worry About Stagflation

Oil price shock? Rising inflation? Slowing economy? It’s a mix that economists dread, and it’s bad news for businesses and households.

Researchers: Phillip Braun

Marketing

Take 5: Is Your Price Right?

Pricing plays a big part in a product’s success or failure. Kellogg faculty research helps demystify the process.

Researchers: Eric T. Anderson, Derek D. Rucker, Anna Tuchman, Suraj Malladi, Robert L. Bray and Galen Bodenhausen

Marketing

Everyone Hates Ads on Social Media. Or Do They?

Some Facebook users have never gotten an ad in their feed. Here’s how that’s affected their experience.

Researchers: Nils Wernerfelt and and coauthors

Innovation

The 4 Stages of AI Adoption—and Why Most SMBs Are Still Stuck at Level 1

The question is no longer whether AI will affect small and mid-sized businesses. It’s how—and how fast.

Researchers: David Schonthal

Operations

Podcast: Automation, Answers, and Advice—a Playbook for AI Adoption

So you’ve tinkered with AI, but now you want to level up. Here are tips from Kellogg faculty on using the tech more effectively.

Researchers: Julio M. Ottino, Brian Uzzi and Matthew Groh