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Policy

Which Political Party Provides More Funding for Science?

Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

Finance & Accounting

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

Finance & Accounting

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

Marketing

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Leadership

Succession Is the Top Responsibility of a Board—Yet Many Avoid It

Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.

Finance & Accounting

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short

Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

Strategy

When People Game the System, It Helps to Shake It Up

Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

Social Impact

How Durable Design Can Save Lives

Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

Organizations

Why Big Problems Can Feel Small

When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

Marketing

Customers Are Taking a Shine to Eco-friendly Products

Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.

Innovation

Take 5: AI’s Past, Present, and Future

Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.

Social Impact

To Align Purpose and Profit, Company Culture Matters

An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.

Marketing

Are Your Ads Truly Paying Off?

Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

Economics

The Crisis of the Chinese Family

Declining fertility rates in China might prove particularly destabilizing—and difficult to reverse.

Economics

Is It a Coin Flip or Is It Justice? It Could Be Both.

Game theory shows that it often makes sense for judges to rule at random.

Strategy

How Trade Secrets Fuel the International Auto Industry

To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.

Finance & Accounting

When Banks Get Picky about Lending, the Economy May Suffer

Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.

Marketing

When AI Thinks Too Much Like a Human

Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.

Operations

Surge Pricing in Aisle Five?

Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.

Organizations

5 Questions to Consider When Deciding Whether to Start a Family Office

Ask better questions to understand the purpose, costs, structures, and your family’s alignment.

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