Articles in English

Leadership

3 Skills New Managers Need to Succeed

To start, recognize that entire teams—and not just individuals—require clear feedback.

Researchers: Stephen Dale King

Finance & Accounting

A Surprising Reason Why Currency Exchange Rates Fluctuate

New research suggests an answer to a longstanding economic puzzle.

Researchers: Zhengyang Jiang, Arvind Krishnamurthy and Hanno Lustig

Marketing

How Much Do Campaign Ads Matter?

Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

Researchers: Brett Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder

Organizations

Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?

Gaining a better understanding of family conflict can help both family firms and the larger economy.

Researchers: Krishnan Nair and Edward J. Zajac

Careers

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Researchers: Jan A. Van Mieghem, Brian Uzzi, Luis Rayo, Lu Liu, Jillian Chown, Dashun Wang, Matthew D. Rocklage, Derek D. Rucker, Loran Nordgren and Steven Franconeri

Marketing

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

Researchers: Timothy Calkins

Social Impact

Podcast: Why Conspiracy Theories Abound—and How to Push Back

COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.

Researchers: Cynthia S. Wang

Leadership

Leading Is Tough Right Now. But You’ve Got This.

It’s not about changing your style—you’ll just need to kick things up a notch.

Researchers: Harry M. Kraemer

Policy

How Companies Can Do Data Privacy Better

Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.

Researchers: Itay P. Fainmesser, Andrea Galeotti, Ruslan Momot, Yanzhe (Murray) Lee and Sentao Miao

Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller

Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

Researchers: Lu Liu, Nima Dehmamy, Jillian Chown, C. Lee Giles and Dashun Wang

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

Researchers: Jiyin Cao and Edward (Ned) Smith

Podcast: How One CEO Is Making Tough Decisions about In-Person Work

Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?

Researchers: Andee Harris

Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Researchers: Derek D. Rucker and Kevin McTigue

Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Researchers: Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri

Careers

Podcast: Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Researchers: Victoria Medvec

Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

Researchers: Benjamin Dow, Amber Johnson, Cynthia S. Wang, Jennifer A. Whitson and Tanya Menon

Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Researchers: Neal J. Roese

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Researchers: Jim Lecinski

Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren