
Operations
Are “Menu Costs” Messing Up Your Supply Chain?
When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.
Researchers: Robert L. Bray and Ioannis Stamatopoulos
Januar 4, 2021

Organizations
5 Ways to Improve Diversity Training, According to a New Study
All too often, these programs are ineffective and short-lived. But they don’t have to be.
Researchers: Evelyn R. Carter, Ivuoma Ngozi Onyeador and Neil A. Lewis
Januar 4, 2021

Marketing
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Researchers: Jane Jiaqian Wang and Angela Y. Lee
Januar 4, 2021

Leadership
Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”
On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.
Researchers: Ellen Kullman and Jörg L. Spenkuch
Dezember 23, 2020

Leadership
“Know What People Say About You in the Company.”
Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.
Researchers: Ellen Kullman and Jörg L. Spenkuch
Dezember 23, 2020

Podcast: A 3-Step Process for Selling (Anything) Virtually
Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.
Researchers: Craig Wortmann
Dezember 10, 2020

Leadership
Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.
A professor and executive coach offers tips for developing different components of EQ.
Researchers: Brenda Ellington Booth
Dezember 4, 2020

Finance & Accounting
How an Advice Hotline Is Making Farmers in India More Productive
Previous efforts to provide farmers with guidance fell short. But this venture went further.
Researchers: Apoorv Gupta, Jacopo Ponticelli and Andrea Tesei
Dezember 4, 2020

Marketing
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Researchers: Steven Franconeri
Dezember 3, 2020

Innovation
Why Do Some People Succeed after Failing, While Others Continue to Flounder?
A new study dispels some of the mystery behind success after failure.
Researchers: Yian Yin, Yang Wang, James Evans and Dashun Wang
Dezember 2, 2020

Marketing
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
Dezember 2, 2020

Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Researchers: Cynthia S. Wang
Dezember 2, 2020

Finance & Accounting
Should Local Governments Be Offering Tax Credits to Angel Investors?
New research casts doubt on whether these incentives actually spur innovation and economic growth.
Researchers: Matthew Dennes, Sabrina Howell, Filippo Mezzanotti, XinXin Wang and Ting Xu
Dezember 1, 2020

Social Impact
How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor
New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.
Researchers: Nancy Qian and Marco Tabellini
Dezember 1, 2020

Healthcare
Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?
Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.
Researchers: Efraim Benmelech
November 23, 2020

Innovation
Meet Adam, the “Scientist” Who Never Sleeps
An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.
Researchers: Dashun Wang and Albert-László Barabási
November 17, 2020

Leadership
Podcast: Feeling Stuck? Here’s How to Move Your Career Forward
On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.
Researchers: Carter Cast
November 16, 2020

Economics
How Auctions Help Solve Some of the World’s Most Complicated Problems
Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.
Researchers: Robert Weber, Jeroen Swinkels, Sandeep Baliga, James Schummer and Joshua Mollner
November 11, 2020

Leadership
5 Tips to Become a More Effective Manager
Leaders matter. But so do managers.
Researchers: Carter Cast
November 10, 2020

Organizations
One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees
New practices are more likely to be embraced if they aren’t dictated from the top.
Researchers: Jillian Chown
November 9, 2020