Marketing
TV Advertising Is Usually Not Worth It
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
Researchers: Bradley Shapiro, Günter Hitsch and Anna Tuchman
März 1, 2021
Policy
Contact Tracing Is Failing in the U.S. Here’s How to Fix It.
For starters, turn responsibility over to local organizations and communities, where trust is higher.
Researchers: Sarit Markovich
März 1, 2021
Leadership
Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.
A professor and executive coach unpacks this seemingly elusive trait.
Researchers: Brooke Vuckovic
Februar 27, 2021
Marketing
How Has Digital Film Changed the Moviegoing Experience?
In a world where movie theaters went digital … consumers got more options.
Researchers: Joonhyuk Yang, Eric T. Anderson and Brett Gordon
Februar 24, 2021
Finance & Accounting
Understanding the Rapidly Evolving World of Sustainable Finance
It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.
Researchers: Ravi Jagannathan, David Chen, Brian Bruce and Lloyd Kurtz
Februar 17, 2021
Leadership
Podcast: How to Boost Your Emotional Intelligence
Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.
Researchers: Brenda Ellington Booth
Februar 10, 2021
Marketing
When Do People Take Huge Risks?
As a species, we’re cautious … except when the stakes are life-altering.
Researchers: David Gal and Derek D. Rucker
Februar 4, 2021
Social Impact
Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.
A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.
Researchers: Craig Garthwaite, Jordan Keener, Matthew J. Notowidigdo and Nicole Ozminkowski
Februar 4, 2021
Innovation
In 2021, Consumers Are Craving Products That Deliver Novelty and Fun
After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.
Researchers: Paul Earle Jr.
Februar 2, 2021
Finance & Accounting
Rules to Limit Short-Term Trading Can Have Unintended Consequences
New research suggests that regulators should instead focus on broader investor access to information.
Researchers: Nicolas Crouzet, Ian Dew-Becker and Charles Nathanson
Februar 1, 2021
Politics & Elections
Do Powerful Politicians Play Favorites with Their Corporate Friends?
A new study examines the power of public scrutiny to keep high-ranking officials in check.
Researchers: Quoc-anh Do, Yen-Teik Lee, Bang D. Nguyen and Kieu-Trang Nguyen
Februar 1, 2021
Economics
Why Do COVID-19 Death Rates Differ Wildly from Place to Place?
Researchers were surprised by the variable that best predicted fatalities.
Researchers: Martin Eichenbaum, Sergio Rebelo and Mathias Trabandt
Februar 1, 2021
Finance & Accounting
Does GameStop Signal the End of Short Selling as We Know It?
A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
Researchers: Scott Fearon and Robert Korajczyk
Januar 29, 2021
Marketing
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Researchers: Timothy Calkins
Januar 20, 2021
Innovation
How to Ramp Up Innovation in the U.S.
From venture capital to immigration law, “we’re leaving an enormous amount on the table.”
Researchers: Benjamin F. Jones
Januar 15, 2021
Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Researchers: Angela Y. Lee
Januar 11, 2021
Policy
How Well Does COVID Public Policy Align with Science?
In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.
Researchers: Yian Yin, Jian Gao, Benjamin F. Jones and Dashun Wang
Januar 7, 2021
Finance & Accounting
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
Researchers: Phillip Braun
Januar 5, 2021
Innovation
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
Researchers: Jeffrey Eschbach
Januar 4, 2021
Social Impact
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Researchers: Ata Jami, Maryam Kouchaki and Francesca Gino
Januar 4, 2021
