Articles in English

Leadership

Take 5: How to Tell a Great Story

Storytelling is a key business skill. Here’s how to make your narratives more persuasive.

Researchers: Craig Wortmann, Michelle L. Buck, Steven Franconeri, Mitchell A. Petersen and Liz Livingston Howard

Healthcare

Prescription Drug Coupons Actually Increase Healthcare Spending by Billions

Consumers may love them, but coupons steer people away from inexpensive generics.

Researchers: Leemore Dafny, Christopher Ody and Matt Schmitt

Organizations

Is It Too Hot to Help Out?

Why the thermostat may be the key to better customer service.

Researchers: Liuba Belkin and Maryam Kouchaki

Policy

Robots Are Taking Americans’ Jobs. What Can Be Done?

Four concrete policy proposals to get people back to work.

Researchers: David A. Besanko

Leadership

When Should Leaders Own a Decision and When Should They Delegate?

Here are four questions to consider to become a more efficient decision-maker.

Researchers: Victoria Medvec

Strategy

When Picking the Wrong Person for the Job Is the Right Move

Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.

Researchers: Daniel Barron and Michael Powell

Organizations

Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Researchers: Derek D. Rucker, Loran Nordgren, Adam Waytz, Benjamin F. Jones and Brayden King

The Science Behind the Growing Importance of Collaboration

Plus, ideas for designing spaces that encourage employees to team up in unique ways.

Researchers: Benjamin F. Jones

Operations

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Researchers: Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang

Politics & Elections

When Corporations Donate to Candidates, Are They Buying Influence?

The surprising result suggests the need to rethink the role of money in politics.

Researchers: Anthony Fowler, Haritz Garro and Jörg L. Spenkuch

Marketing

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

Researchers: Michal Maimaran

Investors Prefer It When Corporations Are Specific about the Risk They Face

The market values detailed risk disclosures. But executives should be cautious about oversharing.

Researchers: Ole-Kristian Hope, Danqi Hu and Hai Lu

Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Researchers: Thomas O'Toole

Podcast: Why Do So Many People Distrust the News?

Plus, how to avoid being duped by fake news yourself.

Researchers: David Rapp, Rachel Davis Mersey and Kent Grayson

Marketing

What Is a Brand Really Worth?

A global standard can help executives understand how powerful an asset they have.

Researchers: Bobby J. Calder

Healthcare

What Happens to Healthcare Costs When Nonprofit Hospitals Take a Financial Hit?

The answer has implications for the debate over the Affordable Care Act.

Researchers: David Dranove, Craig Garthwaite and Christopher Ody

Finance & Accounting

Why Has CEO Pay Grown So Much Faster Than the Average Worker’s?

A key component in growing pay disparity is how well executives harness new technologies.

Researchers: Carola Frydman and Dimitris Papanikolaou

Entrepreneurship

Waiting to Protect Intellectual Property Could Doom Your Startup

Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.

Researchers: R. Mark McCareins and Pete Slawniak

Innovation

Take 5: How to Empower Employees to Be More Creative

Creativity is a potent engine for business. Nurture it without letting office divas run the show.

Researchers: Maryam Kouchaki, Leigh Thompson, William Ocasio, Edward (Ned) Smith and Loran Nordgren

Careers

How Innovators Choose Their Next Career Move

There is an overarching pattern in how innovators, like Elon Musk, shift their focus over time.

Researchers: Tao Jia, Dashun Wang and Boleslaw K. Szymanski