Articles in English

Careers

Podcast: How to Be a Great Mentor

Plus, some valuable career advice that applies to just about everyone.

Researchers: Diane Brink and Carter Cast

Marketing

A New Way to Persuade Kids to Drink More Water and Less Soda

Getting children to make healthy choices is tricky—and the wrong message can backfire.

Researchers: Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch

Innovation

How Can Social Science Become More Solutions-Oriented?

A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.

Researchers: Noshir Contractor and Duncan Watts

Careers

Take 5: Tips for Widening—and Improving—Your Candidate Pool

Common biases can cause companies to overlook a wealth of top talent.

Researchers: Lauren Rivera, Paola Sapienza, J. Keith Murnighan, Michael J. Mazzeo, Efraim Benmelech, Carola Frydman and Nicola Persico

Innovation

Buying a Company for Its Talent? Beware of Hidden Legal Risks.

Acquiring another firm’s trade secrets—even unintentionally—could prove costly.

Researchers: R. Mark McCareins

Careers

4 Key Steps to Preparing for a Business Presentation

Don’t let a lack of prep work sabotage your great ideas.

Researchers: Timothy Calkins

Innovation

Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them?

A new study suggests that firms are at their most innovative after a financial windfall.

Researchers: Joshua Krieger, Danielle Li and Dimitris Papanikolaou

Operations

Here’s a Better Way to Schedule Surgeries

A new tool could drive savings of 20 percent while still keeping surgeons happy.

Researchers: Chaithanya Bandi and Diwakar Gupta

Politics & Elections

Why Economic Crises Trigger Political Turnover in Some Countries but Not Others

The fallout can hinge on how much a country’s people trust each other.

Researchers: Nancy Qian, Nathan Nunn and Jaya Wen

Marketing

Building Strong Brands: The Inside Scoop on Branding in the Real World

Tim Calkins’s blog draws lessons from brand missteps and triumphs.

Researchers: Timothy Calkins

Economics

How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region

Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.

Researchers: Ameet Morjaria, Sara Mason and Angel Mario Martinez Garcia

Conspiracy Theories Abound. Here’s How to Curb Their Allure.

A new study shows how feeling more in control can limit conspiratorial thinking.

Researchers: Jennifer A. Whitson, Joongseo Kim, Cynthia S. Wang, Tanya Menon and Brian D. Webster

Social Impact

Take 5: The Science of Back-to-School Season

Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.

Researchers: Jörg L. Spenkuch, Michal Maimaran, Nicole Stephens and Nicola Bianchi

Policy

How Governments Can Better Defend Themselves Against Cyberattacks

The threat of retaliation can keep the peace. But that assumes you know who is attacking you.

Researchers: Sandeep Baliga, Ethan Bueno de Mesquita and Alexander Wolizky

Careers

Podcast: What Veterans Can Bring to Your Organization

A discussion of how former soldiers make loyal employees and trustworthy CEOs.

Researchers: Efraim Benmelech, Carola Frydman and Dan Friend

Politics & Elections

Why a Choice Doesn’t Feel Like a Choice When Morality Enters the Picture

A new study explains why heroes always say, “I just did what anybody would do.”

Researchers: Maryam Kouchaki, Isaac Smith and Krishna Savani

Leadership

Can Cutting CEO Pay Help a Faltering Company Rebound?

Using pay cuts to motivate or discipline CEOs may have unintended consequences.

Researchers: Gerald Lobo, Hariom Manchiraju and Swaminathan Sridharan

Leadership

5 Ways to Get the Most out of a Mentor–Protégé Relationship

Protégés, it’s not just about landing your next job—and mentors, there’s plenty of benefits for you, too.

Researchers: Diane Brink

Innovation

When You’re Hot, You’re Hot: Career Successes Come in Clusters

Bursts of brilliance happen for almost everyone. Explore the “hot streaks” of thousands of directors, artists and scientists in our graphic.

Researchers: Lu Liu, Yang Wang, C. Lee Giles, Chaoming Song, Roberta Sinatra and Dashun Wang

Marketing

How Well Do You Understand Digital Advertising?

Test your knowledge and see how it compares to the experts’.

Researchers: Brett Gordon and Garrett Johnson