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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Innovation

Take 5: AI’s Past, Present, and Future

Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.

Investing in eco-friendly practices and eco activities improves operating performance
Social Impact

To Align Purpose and Profit, Company Culture Matters

An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.

illustration of person grocery shopping, looking at a screen advertising potato chips
Marketing

Are Your Ads Truly Paying Off?

Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

parent chasing child in rainstorm
Economics

The Crisis of the Chinese Family

Declining fertility rates in China might prove particularly destabilizing—and difficult to reverse.

Illustration of two lawyers standing before a judge's bench while the judge flips a coin.
Economics

Is It a Coin Flip or Is It Justice? It Could Be Both.

Game theory shows that it often makes sense for judges to rule at random.

illustration of auto factory where two executives are shaking hands on the assembly floor
Strategy

How Trade Secrets Fuel the International Auto Industry

To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.

illustration of several bankers fishing from small boats, with one pulling in giant colorful fish while others catch tiny gray fish.
Finance & Accounting

When Banks Get Picky about Lending, the Economy May Suffer

Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.

illustration of a person pouring colorful pellets into a funnel, with the pellets coming out of two downspouts as black and white.
Marketing

When AI Thinks Too Much Like a Human

Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.

illustration of person shopping in produce section with electronic price tags on produce
Operations

Surge Pricing in Aisle Five?

Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.

Employees happy in an office
Organizations

5 Questions to Consider When Deciding Whether to Start a Family Office

Ask better questions to understand the purpose, costs, structures, and your family’s alignment.

How can corporations break down barriers to real racial equity and inclusion?
Leadership

Are You a Manager or a Leader?

The answer may surprise you.

illustration of the exterior of a university faculty office building with a younger professor in a cluttered office in one window and an older professor in a sparely appointed office in the other.
Organizations

Is Tenure a Golden Age for Research?

A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.

illustration of doves lowering the roof onto a corporate building
Organizations

How Peace Can Be Good for Business

Expanding ESG strategies to include conflict reduction can benefit both companies and the regions in which they operate.

workers in a factory communicating using various methods
Organizations

Take 5: Making Communication Work … at Work

Embrace vulnerability, know when to keep silent, and other strategies from Kellogg faculty.

illustration of a hiring manager interviewing a job candidate on a ski lift
Organizations

Does an Athletic Past Give Job Applicants a Lift?

The competitive edge athletes get in the job market may come at the expense of candidates with other life experiences.

illustration of a female pilot checking small aircraft before flight
Entrepreneurship

5 Tips for Preparing to Scale Your Startup

Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.

Maintaining business relationships can be invaluable.
Leadership

Why "I’m Sorry" Are Two of the Strongest Words for Leaders

Sincere apologies show those around you that you understand and are willing to learn from your mistakes.

illustration of a human silhouette with chess pieces in its head an flying around the head.
Economics

When Memory Leads to Wrong Moves

In new situations, we tend to rely on past strategies to guide our decisions—even when a fresh approach may be better.

standup comedy club with laptop as comedian
Marketing

Knock Knock. Who’s There? Generative AI.

Learning that a joke, a story, or art came from AI boosts our confidence in our creativity.

farmer shaking hands with dumptruck driver who has just delivered a load of fertilizer
Economics

Fixing a Market Mismatch

Nurturing markets in areas where products or services are needed but conspicuously absent is about more than supply and demand.

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