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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Organizations

What Does It Mean to Be Rational?

It’s more than just being logical and analytical, research shows. But misperceptions can affect how people are treated and how much they are paid.

Operations

Sure, AI Can Automate. But How Can You Use It to Innovate?

A Kellogg professor’s experience deploying AI in the classroom shows how domain knowledge and experimentation can lead to true breakthroughs.

Politics & Elections

When Campaigns Backfire

A leaflet campaign during the 2023 Argentine presidential election was expected to hurt an outsider candidate but had the opposite effect. What went wrong?

Marketing

Political News? Not in My Feed.

A new study of smartphone habits reveals that, in the runup to the 2024 U.S. presidential election, political content was mostly an afterthought.

Leadership

Why Your Network Is the Answer to Everything

The people you meet over your career can be an invaluable resource for discovering what you needed to know.

Marketing

What Happens When a Luxury Brand Loses Its Iconic Founder?

Whoever inherits the role must strike a balance between remaining true to the founder’s vision and not getting stuck in the past.

Leadership

Podcast: Managing Layoffs without Compromising Your Morals

There’s no “correct” approach to laying people off, but on this episode of The Insightful Leader, we discuss how you can maintain your integrity through the process.

Careers

Take 5: Feeling Stuck? Try a Career Makeover.

Whether you’re considering a job change or looking for a hot streak, research and insights from Kellogg faculty can help.

Organizations

Agree to Disagree? 5 Tips to Cool Down a Heated Argument.

A new game helps people find common ground on divisive issues. But you don’t need to play to practice its principles.

Leadership

Podcast: When We Get Too Comfortable, It’s Tough to Take Flight

On this episode of The Insightful Leader, an executive coach offers three tales of leaders who let complacency get in the way of success.

Innovation

Do Scientific Prizes Reward Innovation or Reputation?

Scientists who receive the Nobel Prize and other accolades do more-novel work both before and after winning, new research finds.

Strategy

Free or Paid Subscription? For Online Platforms, It's a Dance.

Whether they are selling your data or selling you the product, companies have to wrestle with competition and privacy concerns.

Strategy

Work First or Family First?

A new model shows why women lag behind in leadership roles—and how two policies could help narrow the career gender gap.

Marketing

In the Legalized Drug Industry, Stereotypes May Drive Sales

Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.

Politics & Elections

Strong-Arm Leaders Often Get the Minority Vote

A study of voter preferences in the U.S. and Europe—across a wide range of races, ethnicities, and political affiliations—reveals why.

Organizations

Does Your Company Need a Chief AI Officer?

It’s the hot new C-suite role, but not every business needs the same strategy.

Leadership

Leaders, It’s Time to Stop Being Cozy

Four tips from a CEO to get out of your comfort zone and help your company fly.

Policy

Which Political Party Provides More Funding for Science?

Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

Finance & Accounting

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

Finance & Accounting

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

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