Articles in English

Marketing

If Your Favorite App Disappeared, How Would You Spend That Time?

Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the “attention economy.”

Researchers: Guy Aridor

Healthcare

Consumers Lose Out When Health Insurers Offer Lots of Plans

While extra choices are usually considered a good thing, insurers are able to use them strategically to maximize profits.

Researchers: Hector Chade, Victoria Marone, Amanda Starc and Jeroen Swinkels

Finance & Accounting

Understanding the Pandemic’s Lasting Impact on Real Estate

Work-from-home has stuck around. What does this mean for residential and commercial real-estate markets?

Researchers: Charles Nathanson

Healthcare

Will AI Eventually Replace Doctors?

Maybe not entirely. But the doctor–patient relationship is likely to change dramatically.

Researchers: David Dranove and Craig Garthwaite

Marketing

Got a Niche Product to Sell? Augmented Reality Might Help.

Letting customers “try out” products virtually can give customers the confidence to take the plunge.

Researchers: Yong-Chin Tan, Sandeep R. Chandukala and Srinivas K. Reddy

Leadership

Podcast: How Letting Teams Fail Can Help Them Succeed

It can be tempting for leaders to swoop in to solve problems. On this episode of The Insightful Leader, we hear from a U.S. Army colonel about why doing so is a disservice.

Researchers: Fredric Maddox

Economics

6 Takeaways on Inflation and the Economy Right Now

Are we headed into a recession? Kellogg’s Sergio Rebelo breaks down the latest trends.

Researchers: Sergio Rebelo

Policy

Take 5: What We’ve Learned about Tackling Public-Health Crises

Covid-era research sheds light on how policymakers can guide the economy and the public through future emergencies.

Researchers: Scott R. Baker, Efraim Benmelech, Paola Sapienza, Angela Y. Lee, Benjamin F. Jones, Ryan Hill, Dashun Wang and and coauthors

Finance & Accounting

What Is the Purpose of a Corporation Today?

Has anything changed in the three years since the Business Roundtable declared firms should prioritize more than shareholders?

Researchers: Aaron Yoon, Ravi Jagannathan, Carola Frydman, Robert Korajczyk and José Maria Liberti

Careers

Podcast: What to Expect When Joining a Family-Owned Business

There are cons—but a lot of pros, too. On this episode of The Insightful Leader, we’ll explore what it’s like to work at a family business when you’re not a family member.

Researchers: Jennifer Pendergast

Careers

3 Tips for Reinventing Your Career After a Layoff

It’s crucial to reassess what you want to be doing instead of jumping at the first opportunity.

Researchers: Ellen Taaffe

Careers

Podcast: Does Your Life Reflect What You Value?

On this episode of The Insightful Leader, a former CEO explains how to organize your life around what really matters—instead of trying to do it all.

Researchers: Harry M. Kraemer

Organizations

College Campuses Are Becoming More Diverse. But How Much Do Students from Different Backgrounds Actually Interact?

Increasing diversity has been a key goal, “but far less attention is paid to what happens after we get people in the door.”

Researchers: Rebecca M. Carey, Nicole Stephens, Sarah S. M. Townsend and MarYam Hamedani

Politics & Elections

Partisanship Doesn’t Just Color Our View of Facts—It Alters How We Think about Hypotheticals

New research sheds light on how polarization can shape our counterfactual thinking.

Researchers: Kai Epstude, Daniel J. Effron and Neal J. Roese

Who Does a Better Job with ESG ratings, Global or Local Research Firms?

Sometimes, global raters miss important nuances about a firm’s environmental, social, and governmental activities.

Researchers: Jeff Chen, Zengquan Li, Ting Mao and Aaron Yoon

Marketing

How Much Do Boycotts Affect a Company’s Bottom Line?

There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.

Researchers: Jura Liaukonyte, Anna Tuchman and Xinrong Zhu

Economics

Podcast: China’s Economy Is in Flux. Here’s What American Businesses Need to Know.

On this episode of The Insightful Leader: the end of “Zero Covid,” escalating geopolitical tensions, and China’s potentially irreplaceable role in the global supply chain.

Researchers: Nancy Qian, Benjamin F. Jones and David Dollar

Economics

What Do American Businesses Need to Understand about China Right Now?

As China’s zero-Covid policy ends, it’s time to take stock of where the world’s second largest economy may be headed.

Researchers: Nancy Qian, Benjamin F. Jones and David Dollar

Policy

In a World of Widespread Video Sharing, What’s Real and What’s Not?

A discussion with a video-authentication expert on what it takes to unearth “deepfakes.”

Researchers: Nicola Persico and Bertram Lyons

Finance & Accounting

5 Takeaways on the State of ESG Investing

ESG investing is hot. But what does it actually deliver for society and for shareholders?

Researchers: Aaron Yoon