Articles in English

Marketing

Is the Price Right?

The ups and downs of strategic price promotion

Researchers: Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens

A Dollar Short

Seeking a theoretical framework to understand international currency crises

Researchers: Ariel Burstein, Craig Burnside, Martin Eichenbaum, Sergio Rebelo and João C. Neves

Policy

Judging the Jury Vote

Explaining the pitfalls of total agreement

Researchers: Timothy Feddersen and Wolfgang Pesendorfer

Marketing

Seeking Pleasure? Or Avoiding Pain?

It all depends upon how customers view themselves

Researchers: Jennifer L. Aaker and Angela Y. Lee

Policy

Clause and Effect

How contracts that offer “most-favored nation” status can be a boon to almost everyone involved

Researchers: Kathryn Spier

Leadership

Tough Calls Under Pressure

Professor Keith Murnighan’s new book shows readers how to make choices they won’t regret

Researchers: J. Keith Murnighan and John C. Mowen