Marketing
Podcast: Why Are Rankings and Listicles So Popular?
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Researchers: Kent Grayson, David Rapp and Rachel Davis Mersey
七月 10, 2017
Finance & Accounting
What Makes Oil Prices So Volatile?
There’s more to the story than OPEC. Plus, how fracking stands to change the market.
Researchers: Gideon Bornstein, Per Krusell and Sergio Rebelo
七月 7, 2017
Leadership
Video: How Leaders Build Trust
“Values-based leaders” know that lip service is not enough.
Researchers: Harry M. Kraemer and Cecily Cooper
七月 7, 2017
Innovation
STEM Degrees Are Good for Careers. But Do They Lead to More Innovation?
Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.
Researchers: Nicola Bianchi and Michela Giorcelli
七月 6, 2017
Finance & Accounting
Why Do Companies Turn Down Profitable Investments?
Limited organizational bandwidth can restrict managers’ options.
Researchers: Ravi Jagannathan, David A. Matsa, Iwan Meier and Veha Tarhan
七月 6, 2017
Leadership
Take 5: How to Motivate Employees
Research sheds light on which employee incentives work best.
Researchers: Rongzhu Ke, Jin Li, Michael Powell, Daniel Barron, George Georgiadis, Jeroen Swinkels, Todd A. Gormley, David A. Matsa, Julia D. Hur, Loran Nordgren and Erika Deserranno
七月 5, 2017
Leadership
Four Strategies for Cultivating Strong Leaders Internally
A retired brigadier general explains how companies can prioritize talent development.
Researchers: Bernard Banks
七月 5, 2017
Policy
Is an Unpredictable Leader Good for National Security?
Think the goal is to keep your enemies guessing? Game theory suggests otherwise.
Researchers: Sandeep Baliga
六月 19, 2017
Innovation
Take 5: How Humans Benefit as Machines Get Smarter
Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.
Researchers: Brenna Argall, David Ferrucci, Eli J. Finkel, Todd Murphey, Rima Touré-Tillery, Brian Uzzi and Adam Waytz
六月 8, 2017
Marketing
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Researchers: Bobby J. Calder, Mathew S Isaac and Edward Malthouse
六月 8, 2017
Careers
How to Maintain Strong Friendships as You Move Through Your Career
What the science of regret says about work–life balance and prioritizing close relationships.
Researchers: Neal J. Roese
六月 6, 2017
Careers
Podcast: How to Avoid Five Common Career Pitfalls
Plus, a study shows an upside for companies that hire ex-offenders.
Researchers: Carter Cast and Dylan Minor
六月 6, 2017
Operations
What Makes an Online Flash Sale Successful?
When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Researchers: Ruomeng Cui, Dennis J. Zhang and Achal Bassamboo
六月 6, 2017
Marketing
To Improve Fundraising, Give Donors a Local Connection
Research offers concrete strategies for appealing to donors who want to make an impact.
Researchers: Rima Touré-Tillery and Ayelet Fishbach
六月 6, 2017
Finance & Accounting
The Puzzling Case of Why Syndicated Loans Are Cheaper in June than January
Research shows that interest rates are lower for borrowers who can plan ahead.
Researchers: Justin Murfin and Mitchell A. Petersen
六月 6, 2017
Economics
Does Immigration Help or Hurt Local Economies?
Historically, where immigrants cluster in the U.S., prosperity follows.
Researchers: Nathan Nunn, Nancy Qian and Sandra Sequeira
六月 6, 2017
Entrepreneurship
Take 5: How to Succeed as an Entrepreneur
Advice from Kellogg faculty experts on starting and running your own business.
Researchers: Scott R. Baker, Sean Johnson, Benjamin F. Jones, David Schonthal, Nicole Staple and Gabriel Vehovsky
五月 8, 2017
Organizations
Sitting Near a High-Performer Can Make You Better at Your Job
“Spillover” from certain coworkers can boost our productivity—or jeopardize our employment.
Researchers: Michael Housman and Dylan Minor
五月 8, 2017
Social Impact
“If You’re Inconsistent, You’re Toast.”
Companies serious about social impact are taking a deliberate stand on issues in line with their core business.
Researchers: Megan Kashner and Shannon Schuyler
五月 8, 2017
Careers
Want to Network Like a Pro? Get Your Story Straight
You will meet hundreds of people this year. Are you ready?
Researchers: Craig Wortmann
五月 8, 2017
