Articles in English

Social Impact

Rewarding CEOs for Corporate Social Responsibility Pays Off for Society—and for Firms

CSR contracting encourages executives to sacrifice short-term payoffs for long-term gains.

Researchers: Dylan Minor, Bryan Hong and Caroline Flammer

Economics

Localized Natural Disasters Can Hurt an Entire Country’s Economy

A new study helps explain the economic ripple effects on supply chains.

Researchers: Vasco Carvalho, Makoto Nirei, Yukiko Saito and Alireza Tahbaz-Salehi

Marketing

How Businesses Can Best Use Content Marketing to Generate Leads

New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.

Researchers: Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu

Strategy

New Cryptocurrencies, Same Old Problems

Why we won’t see a Bitcoin takeover any time soon.

Researchers: Sarit Markovich

Healthcare

When Healthcare Providers Consolidate, Medical Bills Rise

Can anything be done to rein in this expensive trend?

Researchers: Cory Capps, David Dranove and Christopher Ody

Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly

A post-Enron oversight board is a useful example for the regulation of other industries.

Researchers: Daniel Aobdia

Strategy

What’s Behind the Current Wave of Vertical Integration?

From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.

Researchers: Craig Garthwaite, Meghan Busse, Amanda Starc and R. Mark McCareins

Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Researchers: Eric T. Anderson and Florian Zettelmeyer

Organizations

The Downside of Transparent Decision Making

Why you’ll get a better recommendation from a committee that deliberates behind closed doors.

Researchers: Ronen Gradwohl and Timothy Feddersen

Traders Are Surprisingly Slow to Respond to Off-hours Earnings Announcements

It can take days for investors to react, creating a potentially lucrative strategy for some.

Researchers: Matthew R. Lyle, Christopher Rigsby, Andrew Stephen and Teri L. Yohn

Healthcare

Will People Price Shop for Healthcare?

A new study says yes, but only if the prices are easy to understand.

Researchers: Elena Prager

Finance & Accounting

Private Equity Helped Firms Weather the Great Recession

A new study shows that debt isn’t always a liability during a financial crisis.

Researchers: Shai Bernstein, Josh Lerner and Filippo Mezzanotti

Innovation

Take 5: Make Your Big Idea a Success

Kellogg faculty share what it takes to find, foster, and sell innovation.

Researchers: Benjamin F. Jones, R. Mark McCareins, Pete Slawniak, Brian Eng, Jeffrey Cohen, Bryony Reich and Loran Nordgren

Policy

The Complicated Logic Behind Donating to a Food Pantry Rather than Giving a Hungry Person Cash

If we were in need, we’d likely want money. So what accounts for that difference?

Researchers: Juliana Schroeder, Adam Waytz and Nicholas Epley

Finance & Accounting

How Blockchain Could Radically Alter Global Finance

The technology underlying cryptocurrencies like Bitcoin is already starting to make its mark.

Researchers: Robert McDonald, Caitlin Long and Peter Cherecwich

Marketing

Podcast: How Amazon's Alexa Learns

Plus, an algorithm that can identify new social-media hashtags as they emerge.

Researchers: Jennifer Cutler and Ashwin Ram

Organizations

How Are Black–White Biracial People Perceived in Terms of Race?

Understanding the answer—and why black and white Americans may perceive biracial people differently—is increasingly important in a multiracial society.

Researchers: Arnold K. Ho, Nour Kteily and J. M. Chen

Marketing

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Researchers: Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane

Marketing

Why Banning E-cigarette Ads on TV Could Backfire

A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.

Researchers: Anna Tuchman

Policy

How a “Robot Tax” Could Reduce Income Inequality

This tax can also be part of a plan to improve the economy as a whole.

Researchers: João Guerreiro, Sergio Rebelo and Pedro Teles