Marketing
Podcast: What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.
Researchers: Timothy Calkins and Paul Earle Jr.
agosto 22, 2022
Finance & Accounting
5 Trends to Watch as the Economy Emerges from the Pandemic
From inflation and remote work to climate change, here’s where the global economy appears to be headed.
Researchers: Sergio Rebelo
agosto 15, 2022
Marketing
Podcast: Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.
Researchers: Timothy Calkins and Alice M. Tybout
agosto 11, 2022
Marketing
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
agosto 4, 2022
Innovation
What’s the Secret to Successful Innovation?
Hint: it’s not the product itself.
Researchers: David Schonthal
agosto 2, 2022
Social Impact
For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health
A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.
Researchers: Nathan Baker, Bryan T. Gharad, Dean Karlan, Angela L. Ofori-Atta and Christopher Udry
agosto 1, 2022
Organizations
The Surprising Way Crowd Size Affects Our Tendency to Cheat
Organizations would be wise to understand the psychology behind this phenomenon.
Researchers: Celia Chui, Maryam Kouchaki and Francesca Gino
agosto 1, 2022
Marketing
Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention
Louder, busier commercials are the new norm. And they seem to be working.
Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla
agosto 1, 2022
Policy
How Former Enemies Can Develop Trust
A simple intervention can help diffuse animosity toward onetime armed foes, a study shows.
Researchers: Emile Bruneau, Andres Casas, Boaz Hameiri and Nour Kteily
agosto 1, 2022
Careers
Take 5: Learn to Love Networking (or at Least Tolerate It)
First, you got to nail the basics.
Researchers: Ellen Taaffe, Craig Wortmann, Edward (Ned) Smith, Leigh Thompson, Brian Uzzi and and coauthors
julio 29, 2022
Finance & Accounting
How Is the Twitter–Musk Showdown Likely to Play Out? An Expert Weighs In.
“In my view, there is a lot of hypocrisy here from Musk.”
Researchers: José Maria Liberti
julio 27, 2022
Finance & Accounting
Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy
In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.
Researchers: Robert Korajczyk and Jeff Ubben
julio 12, 2022
Politics & Elections
When Political Discussions Get Heated, Is It Best to Just Stay Out of It?
Keeping your head down when hot-button topics arise could come at a cost to your reputation.
Researchers: Ike Silver and Alex Shaw
julio 8, 2022
Innovation
Does the Public Benefit from the Scientific Research It Funds?
A new study quantifies how U.S. taxpayer-funded research is used in patents, media, and policy decisions.
Researchers: Yin Yin, Yuxiao Dong, Kuansan Wang, Dashun Wang and Benjamin F. Jones
julio 7, 2022
Entrepreneurship
Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?
On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.
Researchers: Carter Cast and Craig Wortmann
julio 6, 2022
Strategy
Where Does Capitalism Go Next?
A conversation on “creative destruction,” growth, and designing a more equitable capitalist future.
Researchers: Benjamin F. Jones and Philippe Aghion
julio 5, 2022
Social Impact
How to Build a More Diverse Environmental Movement
People of color will disproportionately suffer from climate change, yet there is a striking lack of diversity in mainstream environmental organizations. Broadening what counts as an environmental issue could build a larger, more inclusive coalition.
Researchers: Neil A. Lewis, Dorainne J. Green, Ajua Duker and Ivuoma Ngozi Onyeador
julio 1, 2022
Careers
What to Consider Before Taking a Job at a Family-Owned Business
Working for a family firm can be rewarding, but you should do your homework first to make sure it’s the right place for you.
Researchers: Jennifer Pendergast
julio 1, 2022
Innovation
The Desire to Be Acquired Is Stifling Innovation at Startups
The result is “more-conventional, less-radical, less-novel innovation,” adding a new wrinkle to antitrust debates.
Researchers: Steven Callander and Niko Matouschek
julio 1, 2022
Leadership
Podcast: Managing Up, Managing Across, and Retaining Your Best Employees
On this episode of The Insightful Leader’s “Ask Insight”: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.
Researchers: Carter Cast and Craig Wortmann
junio 29, 2022
