Articles in English

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

Researchers: Robert L. Bray and Ioannis Stamatopoulos

Organizations

5 Ways to Improve Diversity Training, According to a New Study

All too often, these programs are ineffective and short-lived. But they don’t have to be.

Researchers: Evelyn R. Carter, Ivuoma Ngozi Onyeador and Neil A. Lewis

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

Researchers: Jane Jiaqian Wang and Angela Y. Lee

Leadership

Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”

On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.

Researchers: Ellen Kullman and Jörg L. Spenkuch

Leadership

“Know What People Say About You in the Company.”

Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.

Researchers: Ellen Kullman and Jörg L. Spenkuch

Podcast: A 3-Step Process for Selling (Anything) Virtually

Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.

Researchers: Craig Wortmann

Leadership

Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.

A professor and executive coach offers tips for developing different components of EQ.

Researchers: Brenda Ellington Booth

Finance & Accounting

How an Advice Hotline Is Making Farmers in India More Productive

Previous efforts to provide farmers with guidance fell short. But this venture went further.

Researchers: Apoorv Gupta, Jacopo Ponticelli and Andrea Tesei

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Researchers: Steven Franconeri

Innovation

Why Do Some People Succeed after Failing, While Others Continue to Flounder?

A new study dispels some of the mystery behind success after failure.

Researchers: Yian Yin, Yang Wang, James Evans and Dashun Wang

Marketing

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty

Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

Researchers: Cynthia S. Wang

Finance & Accounting

Should Local Governments Be Offering Tax Credits to Angel Investors?

New research casts doubt on whether these incentives actually spur innovation and economic growth.

Researchers: Matthew Dennes, Sabrina Howell, Filippo Mezzanotti, XinXin Wang and Ting Xu

Social Impact

How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor

New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.

Researchers: Nancy Qian and Marco Tabellini

Healthcare

Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?

Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.

Researchers: Efraim Benmelech

Innovation

Meet Adam, the “Scientist” Who Never Sleeps

An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.

Researchers: Dashun Wang and Albert-László Barabási

Leadership

Podcast: Feeling Stuck? Here’s How to Move Your Career Forward

On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.

Researchers: Carter Cast

Economics

How Auctions­ Help Solve Some of the World’s Most Complicated Problems

Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.

Researchers: Robert Weber, Jeroen Swinkels, Sandeep Baliga, James Schummer and Joshua Mollner

Leadership

5 Tips to Become a More Effective Manager

Leaders matter. But so do managers.

Researchers: Carter Cast

Organizations

One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees

New practices are more likely to be embraced if they aren’t dictated from the top.

Researchers: Jillian Chown