Featured Faculty
Minerva Studio via iStock
When you have the opportunity to make a first impression, what impression do you try to make?
Add Insight
to your inbox.
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
In business interactions, most people try—mistakenly, it turns out—to show how competent they are. Displaying competence is important, but the most helpful impression to leave is warmth. Conveying to others that you care about them opens the door to trust in ways that virtuosity and acumen do not.
Adam Waytz, an associate professor of management and organizations at the Kellogg School, explains.
Col. John A. O’Grady, a military fellow in the International Security Program at the Center for Strategic and International Studies, explains how balancing the dimensions of trust can have a profound impact on the successful resolutions of crises. He relates a time when a meeting with an Afghani governor was derailed by an extreme difficulty asking for directions.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.
Suggested For You
Most Popular
Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”
Companies will need to address employees’ needs differently going forward.
Most Popular Podcasts
Coworkers can make us crazy. Here’s how to handle tough situations.
Plus: Four questions to consider before becoming a social-impact entrepreneur.
Finding and nurturing high performers isn’t easy, but it pays off.
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
More in Strategy
