Trust can take a long time to build and an instant to break. Meticulously building—and rebuilding—trust can help you ride out rough patches in business relationships, and open the door to enduring high performance.
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Douglas Conant, a clinical professor of executive education at the Kellogg School, and former President and CEO of the Campbell Soup Company, describes three tactics for creating a high-trust organization that is capable of great performance. Along the way he shares the "Campbell Promise" he made employees early in his tenure: "My core belief is that we can’t ask you to value our agenda as a company," he told them, "until we’ve tangibly demonstrated to you that we value your agenda as a person."
Tony Karman, the president and director of EXPO Chicago, describes how he had to build personal relationships to revitalize a flagging international art fair.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.
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