Trust can take a long time to build and an instant to break. Meticulously building—and rebuilding—trust can help you ride out rough patches in business relationships, and open the door to enduring high performance.
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Douglas Conant, a clinical professor of executive education at the Kellogg School, and former President and CEO of the Campbell Soup Company, describes three tactics for creating a high-trust organization that is capable of great performance. Along the way he shares the “Campbell Promise” he made employees early in his tenure: “My core belief is that we can’t ask you to value our agenda as a company,” he told them, “until we’ve tangibly demonstrated to you that we value your agenda as a person.”
Tony Karman, the president and director of EXPO Chicago, describes how he had to build personal relationships to revitalize a flagging international art fair.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.
Suggested For You
Most Popular Podcasts
Coworkers can make us crazy. Here’s how to handle tough situations.
Plus: Four questions to consider before becoming a social-impact entrepreneur.
Finding and nurturing high performers isn’t easy, but it pays off.
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.