Clinical Professor of Entrepreneurial Practice; The Larry Levy Executive Director, Kellogg Innovation and Entrepreneurship Initiative
One clear winner in the COVID-19 crisis: e-commerce.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
“A lot of the brick-and-mortar options aren’t available to most of the country,” says Steve Oblak, chief merchandising officer at Wayfair, the online furniture and home-goods retailer. “So you have online penetration moving faster than you would expect.”
Wayfair, for example, has seen a momentous jump in first-time orders. What will it take to convert those new buyers into loyal customers?
On this special episode of The Insightful Leader, Oblak discusses with Linda Darragh, a clinical professor of innovation and entrepreneurship.
Note: The Insightful Leader is produced for the ear, and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.
Tips from an expert negotiator on how to ask without fear.
Coworkers can make us crazy. Here’s how to handle tough situations.
Plus: Four questions to consider before becoming a social-impact entrepreneur.
Finding and nurturing high performers isn’t easy, but it pays off.
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.