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Aaron Brough

Why No One Boasts About Being in the Top 9

Find the right way to tout your ranking.

Researchers: Mathew S Isaac, Aaron Brough and Kent Grayson

January 5, 2016

Marketing

When Two Products Are Less Than One

Why Bundling Can Sometimes Hurt Sales

Researchers: Aaron Brough and Alexander Chernev

September 2, 2013

Marketing