The Science Behind Word-of-Mouth Recommendations
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
Researchers: Sara Soderstrom, Brian Uzzi, Derek D. Rucker, James H. Fowler, Daniel Diermeier, Alessandro M. Peluso, Andrea Bonezzi and Matteo De Angelis
November 2, 2017
It’s Not About You. It’s About Me.
Scarcity can drive us to altruism—when it serves our own interests
Researchers: Caroline Roux, Kelly Goldsmith and Andrea Bonezzi
November 3, 2014
Finding a better way to work toward your goals
Researchers: Andrea Bonezzi, Miguel Brendl and Matteo De Angelis
August 3, 2012