Andrea Bonezzi
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Andrea Bonezzi

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new stud­ies explore why we offer advice and how it spreads.

Researchers: Sara Soderstrom, Brian Uzzi, Derek D. Rucker, James H. Fowler, Daniel Diermeier, Alessandro M. Peluso, Andrea Bonezzi and Matteo De Angelis

November 2, 2017

Marketing

It’s Not About You. It’s About Me.

Scarci­ty can dri­ve us to altru­ism — when it serves our own interests

Researchers: Caroline Roux, Kelly Goldsmith and Andrea Bonezzi

November 3, 2014

Marketing

Mastering Motivation

Find­ing a bet­ter way to work toward your goals

Researchers: Andrea Bonezzi, Miguel Brendl and Matteo De Angelis

August 3, 2012

Leadership