Anna Tuchman
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Anna Tuchman

Associate Professor of Marketing

Kellogg Faculty Page →

5 Things You May Not Know about Tax Policy

How do income taxes impact people’s career choices? And do soda taxes actually work?

Researchers: Charles Nathanson, Anna Tuchman, Filippo Mezzanotti, Therese McGuire and Sergio Rebelo

March 14, 2022

Policy

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

Researchers: Bradley Shapiro, Günter Hitsch and Anna Tuchman

March 1, 2021

Marketing

Do Soda Taxes Work? It’s Complicated.

A look at the Philadelphia soda tax shows that it had some benefits—but it didn’t stop people from buying sugary drinks.

Researchers: Stephan Seiler, Anna Tuchman and Song Yao

July 1, 2019

Policy

Why Banning E-cigarette Ads on TV Could Backfire

A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.

Researchers: Anna Tuchman

December 4, 2017

Marketing