Take 5: What Does It Take to Make a Small Business Work?
The challenges are big. So are the opportunities.
Researchers: Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt
December 21, 2023
As Data Privacy Improves, Small Advertisers Could Get Squeezed
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Researchers: Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
August 1, 2023
Take 5: Yikes! When Unintended Consequences Strike
Good intentions don’t always mean good results. Here’s why humility, and a lot of monitoring, are so important when making big changes.
Researchers: Sunil Chopra, Jacopo Ponticelli, Anna Tuchman, Erika Deserranno and Jörg L. Spenkuch
May 16, 2023
Why Are Products Marketed to Women Sometimes More Expensive?
A new study upends popular assumptions about the “pink tax.”
Researchers: Sarah Moshary, Anna Tuchman and Natasha Bhatia
April 1, 2023
How Much Do Boycotts Affect a Company’s Bottom Line?
There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.
Researchers: Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
January 1, 2023
5 Things You May Not Know about Tax Policy
How do income taxes impact people’s career choices? And do soda taxes actually work?
Researchers: Charles Nathanson, Anna Tuchman, Filippo Mezzanotti, Therese McGuire and Sergio Rebelo
March 14, 2022
TV Advertising Is Usually Not Worth It
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
Researchers: Bradley Shapiro, Günter Hitsch and Anna Tuchman
March 1, 2021
Do Soda Taxes Work? It’s Complicated.
A look at the Philadelphia soda tax shows that it had some benefits—but it didn’t stop people from buying sugary drinks.
Researchers: Stephan Seiler, Anna Tuchman and Song Yao
July 1, 2019
Why Banning E-cigarette Ads on TV Could Backfire
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
Researchers: Anna Tuchman
December 4, 2017
