Anna Tuchman
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Anna Tuch­man

Assistant Professor of Marketing

Kellogg Faculty Page →

Why Banning E-cigarette Ads on TV Could Backfire

A new study finds that an increase in e-cig­a­rette ads leads to a decrease in tra­di­tion­al cig­a­rette sales.

Researchers: Anna Tuchman

December 4, 2017

Marketing