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Ap Dijk­ster­huis

The Downside of Deliberating

Why you may not want to think it over

Researchers: Loran Nordgren and Ap Dijksterhuis

August 1, 2010

Marketing

Too Conscious to Decide?

Uncon­scious eval­u­a­tion enhances com­plex deci­sion making

Researchers: Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren

May 1, 2009

Marketing