Ap Dijksterhuis
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Ap Dijksterhuis

The Downside of Deliberating

Why you may not want to think it over

Researchers: Loran Nordgren and Ap Dijksterhuis

August 1, 2010


Too Conscious to Decide?

Unconscious evaluation enhances complex decision making

Researchers: Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren

May 1, 2009