Ap Dijksterhuis
Skip to content
Explore Our Coronavirus Coverage

Ap Dijksterhuis

The Downside of Deliberating

Why you may not want to think it over

Researchers: Loran Nordgren and Ap Dijksterhuis

August 1, 2010

Marketing

Too Conscious to Decide?

Unconscious evaluation enhances complex decision making

Researchers: Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren

May 1, 2009

Marketing