Ata Jami
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Ata Jami

Member of the Department of Marketing faculty until 2018

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Researchers: Ata Jami

May 2, 2019


When Companies Praise Good Behavior, They May Encourage the Exact Opposite

Why giving customers credit for altruistic purchases can backfire.

Researchers: Maryam Kouchaki and Ata Jami

October 10, 2016

Social Impact