Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 6, 2019
How certain kinds of visuals can inspire people to be more adventurous.
Researchers: Ata Jami
May 2, 2019
Why giving customers credit for altruistic purchases can backfire.
Researchers: Maryam Kouchaki and Ata Jami
October 10, 2016