Ata Jami
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Ata Jami

Research Assistant Professor of Marketing; Lecturer of Marketing

Kellogg Faculty Page →

Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant

December 6, 2019

Marketing

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Researchers: Ata Jami

May 2, 2019

Marketing

When Companies Praise Good Behavior, They May Encourage the Exact Opposite

Why giving customers credit for altruistic purchases can backfire.

Researchers: Maryam Kouchaki and Ata Jami

October 10, 2016

Social Impact