It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Researchers: Ata Jami
June 1, 2024
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Researchers: Ata Jami, Maryam Kouchaki and Francesca Gino
January 4, 2021
Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Researchers: Achal Bassamboo, Ulf Bockenholt, Alexander Chernev, Ata Jami, Michal Maimaran, Blakeley B. McShane and Yuval Salant
December 6, 2019
A Surprisingly Simple Way to Encourage Customers to Take a Risk
How certain kinds of visuals can inspire people to be more adventurous.
Researchers: Ata Jami
May 2, 2019
When Companies Praise Good Behavior, They May Encourage the Exact Opposite
Why giving customers credit for altruistic purchases can backfire.
Researchers: Maryam Kouchaki and Ata Jami
October 10, 2016