Aviva Philipp-Muller
Skip to content
The Insightful Leader Live: AI Isn’t Magic—It’s Hard Work. Here’s How to Get Started. | Register Now

Aviva Philipp-Muller

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller

October 4, 2021

Marketing