Aviva Philipp-Muller
Skip to content
Take the Kellogg Insight Reader Survey

Aviva Philipp-Muller

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller

October 4, 2021

Marketing