Birju Shah
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Birju Shah

Clinical Assistant Professor of Marketing

Kellogg Faculty Page →

Does Your Company Need a Chief AI Officer?

It’s the hot new C-suite role, but not every business needs the same strategy.

Researchers: Birju Shah

October 1, 2025

Organizations

How a Growing South Asian Diaspora Is Changing Retail

From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.

Researchers: Srinivas K. Reddy and Birju Shah

August 27, 2024

Marketing

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