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Introducing Insight Unpacked, Season 2 - American Healthcare and Its Web of Misaligned Incentives | Listen Now

Brian Lucas

Keep Brainstorming—Your Best Ideas Are Still to Come

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

Researchers: Brian Lucas and Loran Nordgren

April 1, 2021


Why Your Next Brainstorm Should Begin with an Embarrassing Story

This counterintuitive exercise can spark creativity.

Researchers: Elizabeth Wilson, Leigh Thompson and Brian Lucas

December 2, 2019


How Much Empathy Do You Feel When Powerful People Suffer?

What about less powerful people? Your answers likely depend on how egalitarian you are.

Researchers: Brian Lucas and Nour Kteily

June 4, 2018