Brian Lucas
Keep Brainstorming—Your Best Ideas Are Still to Come
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Researchers: Brian Lucas and Loran Nordgren
April 1, 2021
Why Your Next Brainstorm Should Begin with an Embarrassing Story
This counterintuitive exercise can spark creativity.
Researchers: Elizabeth Wilson, Leigh Thompson and Brian Lucas
December 2, 2019
How Much Empathy Do You Feel When Powerful People Suffer?
What about less powerful people? Your answers likely depend on how egalitarian you are.
Researchers: Brian Lucas and Nour Kteily
June 4, 2018
