Brian Sternthal
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Brian Sternthal

Professor Emeritus of Marketing

Kellogg Faculty Page →

The Art of Persuasion

Aligning consumer goals with level of abstraction

Researchers: Angela Y. Lee, Punam Anand Keller and Brian Sternthal

October 1, 2009

Marketing

Colored by the Company You Keep

The effects of context on brand evaluations

Researchers: Myungwoo Nam and Brian Sternthal

October 1, 2009

Marketing

How Many Reasons Do You Need to Like BMWs?

The role of content vs. retrieval ease

Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park

May 1, 2008

Marketing

Advertising Alignment

Using Consumer Goal Orientation to Determine Advertising Format

Researchers: Brian Sternthal and Prashant Malaviya

May 1, 2007

Marketing