Brian Sternthal
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Bri­an Sternthal

Professor Emeritus of Marketing

Kellogg Faculty Page →

The Art of Persuasion

Align­ing con­sumer goals with lev­el of abstraction

Researchers: Angela Y. Lee, Punam Anand Keller and Brian Sternthal

October 1, 2009


Colored by the Company You Keep

The effects of con­text on brand evaluations

Researchers: Myungwoo Nam and Brian Sternthal

October 1, 2009


How Many Reasons Do You Need to Like BMWs?

The role of con­tent vs. retrieval ease

Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park

May 1, 2008


Advertising Alignment

Using Con­sumer Goal Ori­en­ta­tion to Deter­mine Adver­tis­ing Format

Researchers: Brian Sternthal and Prashant Malaviya

May 1, 2007