![](/imager/authors/130443/Sternthal-Brian_6414df190871d58a4265825d085e0c7e.jpg 768w, /imager/authors/130443/Sternthal-Brian_0817da926e30e48dddfab2f05a975330.jpg 640w, /imager/authors/130443/Sternthal-Brian_9394764fb4f73fe3beb2bd4d1a5b0220.jpg 320w, /imager/authors/130443/Sternthal-Brian_25f28aeafffe520b4c50d2c12c12ee22.jpg 25w)
The Art of Persuasion
Aligning consumer goals with level of abstraction
Researchers: Angela Y. Lee, Punam Anand Keller and Brian Sternthal
October 1, 2009
Colored by the Company You Keep
The effects of context on brand evaluations
Researchers: Myungwoo Nam and Brian Sternthal
October 1, 2009
How Many Reasons Do You Need to Like BMWs?
The role of content vs. retrieval ease
Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park
May 1, 2008
Advertising Alignment
Using Consumer Goal Orientation to Determine Advertising Format
Researchers: Brian Sternthal and Prashant Malaviya
May 1, 2007