Caio Waisman
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Caio Waisman

Associate Professor of Marketing

Kellogg Faculty Page →

Take 5: Time to Negotiate

How broadening your perspective, biding your time, and avoiding binaries can lead to a better solution for all parties.

Researchers: Victoria Medvec, Thomas Lys, Caio Waisman, Leigh Thompson and Steven Franconeri

September 18, 2026

Leadership

In Price Negotiations, Every Second Counts

A study of millions of eBay transactions shows who benefits when buyers and sellers take longer than usual to respond.

Researchers: Jessica Fong and Caio Waisman

February 1, 2026

Marketing

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