Carl F Mela
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Carl F Mela

Balancing Results and Revenue

Tweaking keyword auctions to benefit search engines and Internet users

Researchers: Song Yao and Carl F. Mela

October 1, 2012

Marketing

Increasing Revenue from Online Auctions

Buyer-seller interactions affect customer value in two-sided markets

Researchers: Song Yao and Carl F. Mela

January 1, 2011

Economics