Caroline Roux
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Car­o­line Roux

Concerns about Scarcity Make Us Want to Be Better People

When we think we have too lit­tle, we will spend more on self-improvement.

Researchers: Kelly Goldsmith, Ali Tezer and Caroline Roux

October 6, 2016

Marketing

It’s Not About You. It’s About Me.

Scarci­ty can dri­ve us to altru­ism — when it serves our own interests

Researchers: Caroline Roux, Kelly Goldsmith and Andrea Bonezzi

November 3, 2014

Marketing