Chethana Achar
Assistant Professor of Marketing
The Psychological Factor That Helps Shape Our Moral Decision-Making
We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.
Researchers: Chethana Achar and Angela Y. Lee
May 3, 2022
How Social Stigma Can Dissuade Us from Taking Care of Our Health
A new study explores the decisions that go into seeking preventative care.
Researchers: Chethana Achar, Lea Dunn and Nidhi Agrawal
April 1, 2022
How to Craft Public-Health Messages That Work
The key? Understanding how fear and confidence shape healthy choices.
Researchers: Chethana Achar, Nidhi Agrawal and Meng-Hua Hsieh
May 1, 2020