Chethana Achar
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Chethana Achar

Assistant Professor of Marketing

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Take 5: How Fear Influences Our Decisions

Our anxieties about the future can have surprising implications for our health, our family lives, and our careers.

Researchers: Chethana Achar, David A. Matsa, Derek D. Rucker, Dimitris Papanikolaou, Cynthia S. Wang, Gregory Carpenter and and coauthors

February 23, 2023

Marketing

The Psychological Factor That Helps Shape Our Moral Decision-Making

We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.

Researchers: Chethana Achar and Angela Y. Lee

May 3, 2022

Marketing

How Social Stigma Can Dissuade Us from Taking Care of Our Health

A new study explores the decisions that go into seeking preventative care.

Researchers: Chethana Achar, Lea Dunn and Nidhi Agrawal

April 1, 2022

Healthcare

How to Craft Public-Health Messages That Work

The key? Understanding how fear and confidence shape healthy choices.

Researchers: Chethana Achar, Nidhi Agrawal and Meng-Hua Hsieh

May 1, 2020

Healthcare