Craig Chapman
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Craig Chapman

Member of the Department of Accounting Information and Management faculty until 2017

Kellogg Faculty Page →

Discounted Diapers and Stockpiles of Soup

Managing earnings through marketing

Researchers: Craig J. Chapman and Thomas J. Steenburgh

December 2, 2008

Finance & Accounting