Daniel A. Gruber
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Daniel A. Gruber

Member of the Department of Management & Organizations faculty until 2018

Kellogg Faculty Page →

Even YouTube Stars Need the Traditional Media Spotlight

Sure Net­flix and e-read­ers have upend­ed dis­tri­b­u­tion, but cre­ative indus­tries still rely on lega­cy media.

Researchers: Paul Hirsch and Daniel A. Gruber

March 8, 2017