Dipak Jain
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A magazine of research and ideas from the
faculty of the Kellogg School of Management

Dipak Jain

Member of the Department of Marketing faculty between 1987 and 2011

Discriminating Prices for the Discriminating Consumer

Maximize profitability with different package sizes

Researchers: Romana J. Khan and Dipak C. Jain

November 1, 2007

Marketing

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