Dominique M. Hanssens
Is the Price Right?
The ups and downs of strategic price promotion
Researchers: Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens
April 9, 2007
Researchers: Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens
April 9, 2007