Ebru Uzunoglu
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Ebru Uzunoglu

How Businesses Can Best Use Content Marketing to Generate Leads

New research on B2B com­pa­nies high­lights an effec­tive way to bridge the gap between sales and marketing.

Researchers: Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu

February 2, 2018

Marketing