Esther Choy
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Esther Choy

Previously an Adjunct Lecturer of Family Enterprise at Kellogg

How to Empower Customers to Tell Your Company’s Story

Their “experience with your product carries more weight than any marketing message you can come up with.”

Researchers: Esther Choy

October 30, 2018


Podcast: The Power of Persuasive Storytelling

Stories hook your business audience and get them to take action.

Researchers: Michelle L. Buck, Esther Choy and Steven Franconeri

October 12, 2015