Esther Choy
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Esther Choy

Adjunct Lecturer of Family Enterprise

Kellogg Faculty Page →

How to Empower Customers to Tell Your Company’s Story

Their “experience with your product carries more weight than any marketing message you can come up with.”

Researchers: Esther Choy

October 30, 2018


Podcast: The Power of Persuasive Storytelling

Stories hook your business audience and get them to take action.

Researchers: Michelle L. Buck, Esther Choy and Steven Franconeri

October 12, 2015