Esther Choy
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Esther Choy

Executive Education Lecturer

Kellogg Faculty Page →

How to Empower Customers to Tell Your Company’s Story

Their expe­ri­ence with your prod­uct car­ries more weight than any mar­ket­ing mes­sage you can come up with.”

Researchers: Esther Choy

October 30, 2018

Marketing

Podcast: The Power of Persuasive Storytelling

Sto­ries hook your busi­ness audi­ence and get them to take action.

Researchers: Michelle L. Buck, Esther Choy and Steven Franconeri

October 12, 2015

Leadership