Esther Choy
Previously an Adjunct Lecturer of Family Enterprise at Kellogg
How to Empower Customers to Tell Your Company’s Story
Their “experience with your product carries more weight than any marketing message you can come up with.”
Researchers: Esther Choy
October 30, 2018
Podcast: The Power of Persuasive Storytelling
Stories hook your business audience and get them to take action.
Researchers: Michelle L. Buck, Esther Choy and Steven Franconeri
October 12, 2015