Eunice Kim Cho
Skip to content
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Eunice Kim Cho

Goes Together Like Guilt and Pleasure

Guilty pleasures may be the best kind

Researchers: Kelly Goldsmith, Eunice Kim Cho and Ravi Dhar

May 2, 2012

Marketing

About Us Faculty & Research
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.