Fengyan Cindy Cai
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Fengyan Cindy Cai

How Offering a Product for Free Can Backfire

It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free.

Researchers: Xiaomeng Fan, Fengyan Cindy Cai and Galen Bodenhausen

December 1, 2022

Marketing

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