Florian Zettelmeyer
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Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg; Chair of Marketing Department

Kellogg Faculty Page →

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Researchers: Florian Zettelmeyer and Inhi Cho Suh

March 4, 2019

Data Analytics

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri

April 3, 2018

Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Researchers: Eric T. Anderson and Florian Zettelmeyer

January 5, 2018

Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

July 18, 2016

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

March 11, 2016

Data Analytics

Making Data Work Harder for You

A strategic approach to data analytics starts with asking the right questions.

Researchers: Eric T. Anderson and Florian Zettelmeyer

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Researchers: Florian Zettelmeyer and Eric T. Anderson

It Pays to Be Honest—Even When You’re Selling Junk

Disclosing flaws can drive auction bids up.

Researchers: Steven Tadelis and Florian Zettelmeyer

June 2, 2015

A Leader’s Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

Researchers: Florian Zettelmeyer

The Importance of Appearing Savvy

Women especially benefit from knowing market rates for car repairs

Researchers: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer

June 3, 2013

Strategy

Consumers, Cars, and Common Sense

The role of gas prices in American automobile purchases

Researchers: Meghan Busse, Christopher R. Knittel and Florian Zettelmeyer

May 1, 2011

Strategy

$1,000 Cash Back

Implications for customer and dealer negotiations

Researchers: Meghan Busse, Jorge Silva-Risso and Florian Zettelmeyer

July 1, 2009

Strategy