Date
Title
Researchers
Translations
Apr 3, 2018
Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Jan 5, 2018
Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Jul 18, 2016
Data Analytics
Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Mar 11, 2016
Data Analytics
Is Your Digital Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don't know.
Jul 6, 2015
Data Analytics
Making Data Work Harder for You
A strategic approach to data analytics starts with asking the right questions.
Jul 6, 2015
Data Analytics
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
Jun 2, 2015
May 1, 2015
Data Analytics
A Leader’s Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Jun 3, 2013
Strategy
The Importance of Appearing Savvy
Women especially benefit from knowing market rates for car repairs
May 1, 2011
Jul 1, 2009
