Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg; Chair of Marketing Department
How to Build Artificial Intelligence that Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Researchers: Florian Zettelmeyer and Inhi Cho Suh
March 4, 2019
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
April 3, 2018
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Researchers: Eric T. Anderson and Florian Zettelmeyer
January 5, 2018
Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
July 18, 2016
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
March 11, 2016
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
Researchers: Florian Zettelmeyer and Eric T. Anderson
It Pays to Be Honest—Even When You’re Selling Junk
Disclosing flaws can drive auction bids up.
Researchers: Steven Tadelis and Florian Zettelmeyer
June 2, 2015
A Leader’s Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Researchers: Florian Zettelmeyer
The Importance of Appearing Savvy
Women especially benefit from knowing market rates for car repairs
Researchers: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
June 3, 2013
Consumers, Cars, and Common Sense
The role of gas prices in American automobile purchases
Researchers: Meghan Busse, Christopher R. Knittel and Florian Zettelmeyer
May 1, 2011
$1,000 Cash Back
Implications for customer and dealer negotiations
Researchers: Meghan Busse, Jorge Silva-Risso and Florian Zettelmeyer
July 1, 2009