Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Researchers: Brett Gordon, Robert Moakler and Florian Zettelmeyer
January 1, 2024
How to Build Artificial Intelligence that Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Researchers: Florian Zettelmeyer and Inhi Cho Suh
March 4, 2019
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
April 3, 2018
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Researchers: Eric T. Anderson and Florian Zettelmeyer
January 5, 2018
Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
July 18, 2016
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
March 11, 2016
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
Researchers: Florian Zettelmeyer and Eric T. Anderson
It Pays to Be Honest—Even When You’re Selling Junk
Disclosing flaws can drive auction bids up.
Researchers: Steven Tadelis and Florian Zettelmeyer
June 2, 2015
A Leader's Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Researchers: Florian Zettelmeyer
The Importance of Appearing Savvy
Women especially benefit from knowing market rates for car repairs
Researchers: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
June 3, 2013
Consumers, Cars, and Common Sense
The role of gas prices in American automobile purchases
Researchers: Meghan Busse, Christopher R. Knittel and Florian Zettelmeyer
May 1, 2011
$1,000 Cash Back
Implications for customer and dealer negotiations
Researchers: Meghan Busse, Jorge Silva-Risso and Florian Zettelmeyer
July 1, 2009