Florian Zettelmeyer
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Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg

Kellogg Faculty Page →

Are Your Individual Contributors Feeling Isolated?

A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.

Researchers: Florian Zettelmeyer

May 1, 2024

Leadership

Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working

Running even a small number of experiments can reveal a lot, a new study finds.

Researchers: Brett Gordon, Robert Moakler and Florian Zettelmeyer

January 1, 2024

Marketing

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Researchers: Florian Zettelmeyer and Inhi Cho Suh

March 4, 2019

Data Analytics

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri

April 3, 2018

Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Researchers: Eric T. Anderson and Florian Zettelmeyer

January 5, 2018

Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

July 18, 2016

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

March 11, 2016

Data Analytics

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Researchers: Florian Zettelmeyer and Eric T. Anderson

July 6, 2015

Data Analytics

It Pays to Be Honest—Even When You’re Selling Junk

Disclosing flaws can drive auction bids up.

Researchers: Steven Tadelis and Florian Zettelmeyer

June 2, 2015

A Leader's Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

Researchers: Florian Zettelmeyer

May 1, 2015

Data Analytics

The Importance of Appearing Savvy

Women especially benefit from knowing market rates for car repairs

Researchers: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer

June 3, 2013

Strategy

Consumers, Cars, and Common Sense

The role of gas prices in American automobile purchases

Researchers: Meghan Busse, Christopher R. Knittel and Florian Zettelmeyer

May 1, 2011

Strategy

$1,000 Cash Back

Implications for customer and dealer negotiations

Researchers: Meghan Busse, Jorge Silva-Risso and Florian Zettelmeyer

July 1, 2009

Strategy