Galen Bodenhausen
Lawyer Taylor Professor of Psychology and Marketing, Weinberg College of Arts & Sciences; Professor of Marketing; Co-Director of the Center on the Science of Diversity
How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.
When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.
Researchers: Galen Bodenhausen and Michalis Mamakos
April 22, 2024
How Offering a Product for Free Can Backfire
It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free.
Researchers: Xiaomeng Fan, Fengyan Cindy Cai and Galen Bodenhausen
December 1, 2022
Are Voters Biased Against Female Politicians?
In many cases, no. But economic anxiety can ignite powerful gender stereotypes.
Researchers: Ryan Lei and Galen Bodenhausen
July 1, 2019
We Are Influenced by Racial Information Even When We Are Not Aware of Its Presence
Many of us acknowledge that implicit racial bias exists, but the problem goes deeper than we think.
Researchers: Jie Yuan, Xiaoqing Hu, Yuhao Lu, Galen Bodenhausen and Shimin Fu
April 10, 2017
Are Numbers Gendered?
What they reveal about the human mind
Researchers: James Wilkie and Galen Bodenhausen
September 4, 2012
A Widespread Stigma
Why are people with mental illness judged unfairly?
Researchers: Nicolas Rüsch, Andrew Todd, Galen Bodenhausen and Patrick Corrigan
April 1, 2011
December 1, 2009