George E. Newman
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar
May 9, 2016
The Sounds of Silence
Consumers cue on corporations’ crisis communications
Researchers: Eric Luis Uhlmann, George E. Newman, Victoria L Brescoll, Adam D. Galinsky and Daniel Diermeier
March 1, 2010