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George E. Newman

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar

May 9, 2016

Marketing

The Sounds of Silence

Consumers cue on corporations’ crisis communications

Researchers: Eric Luis Uhlmann, George E. Newman, Victoria L Brescoll, Adam D. Galinsky and Daniel Diermeier

March 1, 2010