Georgios A. Bakamitsos
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Georgios A. Bakamitsos

How Many Reasons Do You Need to Like BMWs?

The role of content vs. retrieval ease

Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park

May 1, 2008

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