Georgios A. Bakamitsos
Skip to content

Geor­gios A. Bakamitsos

How Many Reasons Do You Need to Like BMWs?

The role of con­tent vs. retrieval ease

Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park

May 1, 2008

Marketing