Gina Fong
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Gina Fong

Clinical Assistant Professor of Marketing

Kellogg Faculty Page →

Podcast: Need Product Inspiration? Meet Your Customer in the Wild.

On this episode of The Insightful Leader: a consumer anthropologist takes us behind the scenes as she interviews a “pet parent.”

Researchers: Gina Fong

March 5, 2024

Marketing

To Better Understand Your Customers, Think Like a “Consumer Anthropologist”

Engaging consumers in their natural habitat helps you glean insights that would never be visible in a spreadsheet.

Researchers: Gina Fong

April 5, 2023

Marketing