Podcast: Need Product Inspiration? Meet Your Customer in the Wild.
On this episode of The Insightful Leader: a consumer anthropologist takes us behind the scenes as she interviews a “pet parent.”
Researchers: Gina Fong
March 5, 2024
To Better Understand Your Customers, Think Like a “Consumer Anthropologist”
Engaging consumers in their natural habitat helps you glean insights that would never be visible in a spreadsheet.
Researchers: Gina Fong
April 5, 2023
